Globalization and HRM strategies
A recurrent buzzword in the modern day business community is represented by globalization, which is understood as a phenomenon by which the boundaries of countries become less strict and they allow people, resources, capitals and the economic, political, cultural, technological and other elements to easily move from one location to the other. In this complex setting, the economic agents have transcended boundaries in order to benefit from the comparative advantages of other regions, but also in order to address wider customer markets.
Fast food giant McDonald's is the epitome of business success within the global market place, with a presence in over 100 countries across the globe. At this level, the focus falls on the means in which the company operates within the international community, with emphasis on human resource management, the international business strategy or the potential improvements to international human resource management.
Company description
McDonald's was founded in 1940 in San Bernardino, California, by brothers Richard and Maurice McDonald. Today, the company is on the list of the 500 most powerful and profitable companies in the world, with revenues of over $8 billion in 2011 alone (McDonald's Website, 2013). The organization employs an estimated 400,000 individuals worldwide and has attained high levels of corporate success as a result of its complex business strategy. This, for instance, integrates:
The launching of franchising operations which allow them to share risks and capitalize on the expertise of the local entrepreneurs
The customization of the international menus to fit local needs and cultures, such as the serving of beer in Germany or salmon dishes in Norway
Sustained investments in the company's image, including the addition of...
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