Likewise, they usually incorporate physical gestures and touches more than Americans, especially in conjunction with positive rapport, which is why it may very well be taken as an insult for someone to step back to create more personal space or to withdraw from their physical gestures. Doing so during negotiations may be perceived as sign of disagreement or reluctance to the substantive matters of their part of the discussion.
One exception to the rule of physical contact pertains to female, because Saudis do not often shake hands or otherwise initiate physical contact with women outside of their families. However, many Saudis who conduct business in the United States more extensively may do so, but as in other cases of dealing with foreign business representatives in their home country, it is always advisable to wait for cues from the host, particularly before doing anything that otherwise violates local custom.
In general, as regards women, Saudi culture requires a much higher degree of modesty: Saudi women dress in garments that cover them from head to toe, and they do not expose their hair in public. Foreigners are not expected to wear Arab clothes, but they are expected to dress modestly, and women, in particular, are expected to cover themselves in clothes that do not expose any skin. Foreigners should also be aware of local holidays such as Ramadan, during which all Muslim fast...
Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands
Works CitedOur semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now