Globalization & E-Commerce Standardization or Adaptation
Standardization or Adaptation in E-Commerce Business Models
People often choose to build and operate their businesses via the Internet because they believe it simplifies the process. It is often thought that having an economic relationship with others electronically reduces many of the personal, cultural and even language concerns associated with face-to-face transactions, on both sides of the relationship. Traditional customer service expectations that brick and mortar businesses have to deal with can become very complex when they involve people with very diverse expectations or limited understandings of others. Transactions that occur electronically, often within a website, are thought to minimize these considerations, thus failing to understand the total customer experience (Dawson, et al., 2003).
But the fact is that this is turning out not to be true. Large and small e-commerce companies are finding that they have to make challenging decisions about their total customer experience even online. Should they be standardized to do the same for all customers at all times, or should they be adaptable to various cultural, language or even buying habits, which may themselves be directly related to social or national considerations? Even the largest of telecommunication businesses, that clearly have access to the best of technological capacities, are finding that these issues are quickly rising to the top of their interests (Khalatyan, 2010).
Serious students of e-commerce are now beginning to recognize this concern as are those who have studies the implications in traditional business models. For e-commerce, the considerations may be even broader because of the diversity of models that already predominate. There are five models of key importance, each of which focuses on the nature of the relationship between the transactional partners. Malik (2010) identifies...
In the 1990s, once globalization had momentum and it was obvious to many observers that "decent work" wasn't the end all in terms of solutions, Munck continues. Is "decent work" just a "backward-looking utopianism" as Waterman (2008) insisted it is? Yes, Munck agrees it is a bit utopian, because its promise is based on "the myth of a golden era of social harmony" and yet, a "decent work" movement could
Globalization arguably began even before Marco Polo’s expeditions, possibly being traceable to Alexander the Great’s establishment of overland routes between Eastern Europe and India. The assumption that globalization equals Americanization is profoundly arrogant, and is also ignorant of the history, meaning, and implications of globalization. Globalization implies integration and interdependence of the world. Predating the United States of America, globalization nevertheless reached a peak in the 20th century, when a
Lesson Plan Amp; Reflection I didn't know what state you are in so was unable to do state/district standards! Lesson Plan Age/Grade Range; Developmental Level(s): 7-8/2nd Grade; Below grade level Anticipated Lesson Duration: 45 Minutes Lesson Foundations Pre-assessment (including cognitive and noncognitive measures): All students are reading below grade level (5-7 months) as measured by standardized assessments and teacher observation Curricular Focus, Theme, or Subject Area: Reading: Fluency, word recognition, and comprehension State/District Standards: Learning Objectives: Students will develop
Branding in Service Markets Amp Aim And Objectives Themes for AMP Characteristics Composing Branding Concept Branding Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Categories and Themes Branding Theory Evolution S-D Logic and Service Markets Branding Challenges in Service Markets Considerations for Effective Service Branding Branding Concept Characteristics Characteristics Composing Branding Concept Sampling of Studies Reviewed Evolution of Branding Theory Evolution of Marketing Service-Brand-Relationship-Value Triangle Brand Identity, Position & Image Just as marketing increasingly influences most aspects of the consumer's lives, brands
E-Commerce and Business Process E-Commerce Defined E- commerce as modern business methodology Characteristics of internet and traditional markets Benefits of E-commerce Critical Success Factors of E-commerce E-commerce applications Types of E-commerce business models Security and legal issues Apple Company and E-commerce Business and E-Commerce Implementation of E-commerce Conventional market approach vs. modern market approach E-Commerce Applications Types of E-Commerce models E- commerce defined: E-commerce is broadly described as "utilizing online sources as well as tools to perform business in a far better way - more effectively
The ability to create a more effective knowledge management and learning system is more important than just creating an online store and populating it with products, which is a key lessons learned through much of the analysis for this report (Molla, Heeks, 2007). The internationalization of e-commerce then is the antithesis of one-size-fits all; it is rather the ability to tailor e-commerce strategies with accuracy and precision to the
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