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Global Strategic Planning Term Paper

¶ … global strategy, retail giant Wal-Mart has a few different factors to consider, as is evident in the Newsweek article, "Wal-Mart World." Not only does Wal-Mart have certain factors that must be taken into account when considering their global strategy, but these choices differ from country to country. According to the article, "Wal-Mart is the No. 1 retailer in the United States, Canada and Mexico, growing rapidly in Asia, but still a minor player in Europe and South America." This can be attributed to the ways in which Wal-Mart attempts to expand into these regions. For example, when considering whether or not to move into a region and how the process shall be achieved, Wal-Mart must look at things such as the...

For example, "it is nearly impossible to build new stores in Germany because of stringent zoning laws," and "in Europe, Wal-Mart faces a different set of hurdles -- higher labor costs, tougher unions and a more paternalistic regulatory environment than the laissez-faire U.S. market." In Japan, Wal-Mart "searched for a local team to 'run the business,' and now plans to help its new Seiyu partners transform their chain into Japan's price leader,…

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Bibliography

Ernsberger, Jr., Richard. Wal-Mart World. Newsweek. (International ed.). New York: May 20, 2002. pg. 50.

Kotler Marketing Group. Defensive Strategy in Price Wars -- Asda. Retrieved November 14, 2003. Web site: http://www.kotlermarketing.com/resources/miltonkotler/seeds/s18.html.

Wal-Mart Stores. Third Quarter Earnings Call. Retrieved November 14, 2003. Web site: http://www.walmartstores.com/wmstore/wmstores/Mainnews.jsp?BV_SessionID=@@@@1737567764.1068923194@@@@&BV_EngineID=ccciadcjjgkgekmcfkfcfkjdgoodglg.0&pagetype=news&template=NewsArticle.jsp&categoryOID=-8298&contentOID=13385&catID=-8248&prevPage=NewsShelf.jsp&year=2003.
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