Verified Document

Global Strategic Business Strategic Global Business Strategies Essay

Global Strategic Business Strategic Global Business Strategies

Globalization has become a ubiquitously used word in a relatively short time. Much of this globalization trend is centered on international economic systems becoming more intertwined which have been largely technologically driven. Technology has provided a platform in which has increased the speed of information transfer and consequently provided corporation more feasible access to foreign markets. As a result of globalization, many multi-national corporations (MNCs) have begun to drive a level of homogenization throughout the international business community. Standardizing processes and incorporating technology on a global scale creates much efficiency that can reduce redundancies in business processes. This advantage has produced enormous MNCs and the trend will continue to grow indefinitely. Four issues related to this trend were chosen from a current model of global corporate dominance and will be discussed in order to provide insights on strategies in the globalized environment (Anil, Govindarajan and Wang)

Building a Global Presence

A MNC must work to create a global presence in order to the most effective...

Parts of this document are hidden

View Full Document
svg-one

Creating a global presence however is one of the most challenging tasks that a corporation can face. Each market has a different customer base that has unique cultural preferences. Therefore it is extremely difficult to standardize a marketing campaign so that it works all over the world. However, there are some examples of how companies have achieved this to some degree. One simple example is provided by using material that does not have language included in them.
Today, most modern logos of the largest companies contain no words, just images. This allows the brand to be promoted in different cultural regions. The same strategy can also work with some marketing materials. For example, Coca-Cola, and many others, has developed commercial material in which the actors don't say any actual words. Instead they show images of consumers enjoying their product. This way that can simply change the subtitles to use the commercials in different markets which have different languages.

Cultivating a Global Mindset

A global mindset is incredibly important for a MNCs management team to develop because it allows them to scout and share successes…

Sources used in this document:
Works Cited

Anil, G., V. Govindarajan and H. Wang. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. New York: Jossey-Bass, 2008. Book.

Minbaeva, D., et al. "MNC knowledge transfer, subsidary absorptive capacity, and HRM." Journal of International Business Studies 34.6 (2003): 581-599. Web.
Cite this Document:
Copy Bibliography Citation

Related Documents

Business Plan: Bridal Salon Business Products and
Words: 3400 Length: 10 Document Type: Business Plan

Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which

Business Description Definition of the Market Description
Words: 1271 Length: 4 Document Type: Business Plan

Business Description Definition of the Market Description of the Products Organization and Management Descriptions Marketing Strategies Financial Management This paper presents business plan for a new leather garment manufacturing and retailing business. The business is being set up with an initial capital outlay of $53 million. The paper starts with a brief description of the business; its target market and product offerings, and then proceeds by proposing organizational and management strategies, marketing strategies, and financial management

Business Plan Gbsgreen Building Solutions Company Description
Words: 1926 Length: 6 Document Type: Business Plan

Business Plan GBSGreen Building Solutions Company Description Product & Service Description Marketing Strategy & Plan Environmental Analysis (SWOT/PEST) Competitive Analysis Products and Services Pricing Promotion People Financial Analysis & Projections Profit and Loss Risks and Assumptions GBSGreen Building Solutions Business Plan According to the Environmental Protection Agency (EPA) the impact of commercial buildings on the physical and social environment are such that there is "not questioning the vast impact…" (Environmental Protection Agency, 2006) Commercial Buildings are reported by the U.S. Department of Energy's Energy Information Administration

Business Plan Idc Interiors Aims
Words: 3240 Length: 12 Document Type: Business Plan

[2: www.med.govt.nz/business/business.../structure-and-dynamics-2011.... ] The primary research of the Auckland market presents the following sectors for consideration for the new venture: The demographics in the target market include: college going and married women with children who either are working mothers or stay-at-home mothers; this makes the age group anywhere between 25 to 55; the overall annual income of the household is more than AUS $100,000; the property owned by the target individual

Business Plan Product Description Market
Words: 4066 Length: 15 Document Type: Business Plan

As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The

Business Plans Investment Decisions an Analysis of
Words: 760 Length: 3 Document Type: Business Plan

Business Plans Investment Decisions An Analysis of Three Business Plans in Regards to their Riskiness This paper will examine three separate business plans and rate these plans based on the level of risk and the cost of capital that should be awarded to these plans. Of the three plans considered, a plan for an expansion of a coffee production facility in South America carries the least risk. An investment opportunity for a truck

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now