Verified Document

Global Strategic Business Strategic Global Business Strategies Essay

Global Strategic Business Strategic Global Business Strategies

Globalization has become a ubiquitously used word in a relatively short time. Much of this globalization trend is centered on international economic systems becoming more intertwined which have been largely technologically driven. Technology has provided a platform in which has increased the speed of information transfer and consequently provided corporation more feasible access to foreign markets. As a result of globalization, many multi-national corporations (MNCs) have begun to drive a level of homogenization throughout the international business community. Standardizing processes and incorporating technology on a global scale creates much efficiency that can reduce redundancies in business processes. This advantage has produced enormous MNCs and the trend will continue to grow indefinitely. Four issues related to this trend were chosen from a current model of global corporate dominance and will be discussed in order to provide insights on strategies in the globalized environment (Anil, Govindarajan and Wang)

Building a Global Presence

A MNC must work to create a global presence in order to the most effective...

Creating a global presence however is one of the most challenging tasks that a corporation can face. Each market has a different customer base that has unique cultural preferences. Therefore it is extremely difficult to standardize a marketing campaign so that it works all over the world. However, there are some examples of how companies have achieved this to some degree. One simple example is provided by using material that does not have language included in them.
Today, most modern logos of the largest companies contain no words, just images. This allows the brand to be promoted in different cultural regions. The same strategy can also work with some marketing materials. For example, Coca-Cola, and many others, has developed commercial material in which the actors don't say any actual words. Instead they show images of consumers enjoying their product. This way that can simply change the subtitles to use the commercials in different markets which have different languages.

Cultivating a Global Mindset

A global mindset is incredibly important for a MNCs management team to develop because it allows them to scout and share successes…

Sources used in this document:
Works Cited

Anil, G., V. Govindarajan and H. Wang. The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage. New York: Jossey-Bass, 2008. Book.

Minbaeva, D., et al. "MNC knowledge transfer, subsidary absorptive capacity, and HRM." Journal of International Business Studies 34.6 (2003): 581-599. Web.
Cite this Document:
Copy Bibliography Citation

Related Documents

Global Business Strategies Exit Strategy When a
Words: 1706 Length: 6 Document Type: Essay

Global Business Strategies Exit Strategy When a firm looks to complete a joint venture, it is necessary to determine what type of exit strategy (or strategies) would be appropriate. This strategy allows the company to leave the agreement without facing extreme los, and it also allows the business to maintain the respect that they had gained in the industry already. In the proposed joint venture with the Murakami Mill in Japan, the

Global Corporate Strategy: Continental AG Compare and
Words: 2712 Length: 10 Document Type: Case Study

Global Corporate Strategy: Continental AG Compare and contrast the meaning of 'corporate entrepreneurship' and 'strategic leadership'. Corporate entrepreneurship is a term used to refer to the spirit of entrepreneurship of people within the company. In this instance, corporate entrepreneurship can be used to describe the attitude of many of the employees that worked for Continental. Corporate entrepreneurship is the "process by which individuals inside organizations pursue opportunities without regard to the resources

Business Strategies Coca Cola Company Case Analysis
Words: 2271 Length: 5 Document Type: SWOT

Business Strategies Coca Cola Company Case Analysis Strategy Recommendation in Business The Coca Cola Company (Case Analysis) The Coca cola Corporation is among the most successful and well-known company in the globe. Its reputable existence is analyzed with its performance and efficient management. The company has dominated and controlled the beverage industry for many years, and has often proven its abilities in innovation, creativity and consumer satisfaction. The company has also set extremely high

Business Strategy in the Global
Words: 612 Length: 2 Document Type: Term Paper

Here, the strategic analysis plays a critical role because the key function of the leader is centered into various areas. Strategic management is not only concerned with the formulation and development of policies. Unless a clear grasp of the plan and a procedure on how the process is to be developed and implemented have been provided, it will be hard to make the necessary changes. As regards the required

Global Corporate Strategy of Fedex
Words: 3117 Length: 11 Document Type: Essay

The company offers training sessions for their staff members and presents them with several incentives, such as discounts on the organization's services or employee empowerment. This virtually means that the individual staff members are valued as vital organizational assets, and their input is considered throughout the decision making process. The second component of the transportation and logistics infrastructure is given by the fleet. This is composed from the following: 654 aircraft

Business Strategy Role of Work/Life Programs in
Words: 3247 Length: 10 Document Type: Research Paper

Business Strategy Role of Work/Life Programs in Business Strategy Strategic Analysis Strategic Implementation Human Resources Social Costs and Benefits Work/Life Programs Dependent Benefits Working Conditions Leaves Human Resources Policies Role in Business Strategy Significance of Work-Life Programs for Employees and Organizations The business strategy is influenced through multiple channels including human resources. The developments of innovative practices in offering employee benefits and maintaining a healthy organizational culture is notable technique. The management of organization takes advantage of high performing employees by offering work-life

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now