Global MerchandisingMost people in Myanmar shop locally. The country's population is predominantly rural, and people come to regional towns in order to shop for any goods that are not related to daily life (i.e. not food). However, there is an emerging retail culture in the larger cities. This goes along with the increasing wealthy in Myanmar. The real estate sector has benefitted more than most from the economic development the country has experienced in recent years, and this is transforming the retail landscape (VDB-Loi, 2017).. Malls are being developed in the country, in the major cities, and these are going to allow Myanmar to follow the merchandising patterns already seen in Thailand, Vietnam and other Southeast Asian nations that have gone through this stage of development in recent years. The pattern shift is notable, because it highlights central downtown shopping, but with a retail model that is better suited to international businesses. The predominant local merchandising model is ill-suited to international companies, but a model based around shopping malls in major cities will be familiar to any company that already has experience in Southeast Asia.
Drivers of Shopping Experiences
The mall experience is relatively new, and there are two driving factors for its ascendance. Part of the mall factor is really the "if you build it they will come" sort of logic, where developers are creating these experiences even before the market is ready, in order to position themselves and carve...
Global Economic Conditions Apple operates in over 100 countries already, but there are still some markets available for the company. The one that has been chosen for the next international expansion in Myanmar. Apple already has a presence in most other Southeast Asian countries, but Myanmar has only recently become a democracy. It is a poor country, but relatively large, and is starting to see some strong economic growth. Foreign companies
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