One hundred thousand people packed into the Museumplein near the city's famous museums in Amsterdam, according to Jolly, et al., writing in The New York Times. In China, fans who decided to become vendors were profiting by the sale of vuvuzelas (those annoying horns that are blown throughout all the World Cup games) for $3 U.S. money. "They're all made in Zhejiang," the vendor said, working the rainy streets at Sanlitun, "the rowdiest place in the city." In Bogota Columbia, vendors profited from the sale of "pink cotton candy" to the crowds watching the games at the Palace of Justice in Bolivar Square (Jolly, p. 3).
In Nigeria the results of the World Cup -- with the help of social media on the Internet -- helped change a politician's policy. In this African country, politicians are not known to be responsive to citizens. After the Nigerian soccer team's "dismal performance" at the World Cup President Goodluck Jonathan ruled that the team would be "suspended for two years." Prior to the games, Jonathan launched a Facebook account, and after he announced the suspension of the team, "hundreds of fans posted disappointed reactions on his [Facebook] wall" (Amabebe, 2010). "I read your comments and too them into account," Jonathan wrote on his wall.
The global media impact of the Chinese solar company Yingli Green Energy Holding Company is yet to be revealed; but Yingli took a daring chance (spending many millions of dollars) at the World Cup by buying space in the main stadium along side more traditional big spenders Budweiser and McDonald's. "To move to the global stage is a massive step," said Robert Petrina, managing director for Yingli. Spending that kind of money for a relative unknown is risky, but the company was saying to the world, "I'm in the big time" and for those 700 million worldwide that saw...
Media on the U.S. Society Some years ago, if someone asked us to name the sources of media present in our society, we would easily be able to do so. However, today media has extended and become much more widespread than it was before. With the process of globalization that has encompassed the entire world, came the concept of media and the need to stay in touch as the infrastructure
This memorandum is in response to the Board of Directors’ request to investigate recent negative coverage of our corporation and the resulting comments from local pressure groups in two of our main markets. This memorandum provides a comprehensive review of which media, pressure groups and political groups are most influential in each of the company’s main markets, the United Kingdom (UK), India and Africa, followed by recommendations concerning how the
Warming Impacts How Global Warming Impacts Commercial Insurers People assume that every person on earth is in danger due to global warming, but what companies and industries have the greatest financial risk? And, which industry will have to assume the risk that others disregarded? Of course, the obvious answer is the insurance industry. Insurance is the gamble by a financier (or underwriter) against the risks that endanger any purchase or venture (Cummins
Media Censorship The maneuver of public opinion in America holds the absolute influence in the present world. Their strength is not isolated and uncongenial; it touches each household in America and executes its spirit approximately all through the day. It is the strength that influences and shapes the psyche of nearly all sections of the population, youthful or elderly, wealthy or deprived, naive or urbane. The mass media shapes our picture
Thus, they set off a great deal of protest. Americans did not appreciate the fact that a small group of powerful corporations are given more control of the most important element of our democracy: our access to information. They are right to feel this way. The media monopoly allows a small amount of companies power over media outlets (independent and corporate alike, including on the Web). This is far
Media Asia In "Once Were Peripheral: Creating Media Capacity in East Asia," Keane argues that it is important to develop new paradigms or models of analysis when addressing emerging media in Asia. Some of the elements that Keane addresses include deterritorialization, isomorphism, cultural technology transfer, niche markets, and local clustering via cultural and industrial milieu. The author focuses specifically on the People's Republic of China, and applies his proposed new framework
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