Global and Domestic Marketing Decisions
Of course, it's tempting to think of business decisions as occurring in a perfect economic bubble -- wouldn't it be nice to simply prepare a strategic SWOT (strengths, weaknesses, opportunities, and threats) analysis based on one's industry alone? Alas -- or fortunately, depending on one's perspective, however, no company exists within such a comfortable bubble in today's business environment. (SWOT Analysis, 2004) Today, companies must keep abreast of the profound technical, cultural, and ethical shifts that have occurred in today's business climate, reflecting the more forward-thinking yet bearish attitude climate of the 21st century, as opposed to the 1990s.
Technology
From a technological point-of-view, the Internet has changed global and domestic commerce. In particular, cultural industries such as the music industry have been impacted. No longer can music companies simply bank on the popularity of an individual artist. Nor can music and entertainment companies ignore the dangers of Internet piracy. Instead, they must make legal downloads affordable, exciting, profitable to the entertainer, and yet also attractive to the consumer.
To make use of the technology of the Internet, and to circumvent pirating and copyright infringements that will bankrupt individual artists (and ultimately the industry), international Virgin entertainment mogul Sir Richard Branson recently started a new music store, VirginDigital.com, selling music as streams of bits to be downloaded from the Internet. Virgin, a unit of the Virgin Group, became "the first major...
Global concerns: Russia, missile shields and cyberterrorism Thus domestic concerns such as internal instability and even energy scarcity have global repercussions that affect NATO nations. That is why, despite the end of the Cold War, tensions between NATO member and non-member nations remain bubbling so close to the surface. It has not been forgotten by the Russian leadership that NATO was founded to address the security concerns raised by the now-defunct
The SAFE Act not only protects victims of domestic violence, but also helps them become effective members of the country's economy. Domestic violence also account for about fifteen percent of total crimes committed in the United States. Reports from Centers for Disease Control and Prevention and National Institute of Health indicate that each year, 5, 300, 000 non-fatal violent victimization committed by intimated partners against women are recorded. Female murder
Domestic Terrorism in the United States Americans view terrorism as a form of art and science with higher complications. Particularly, the actions of, 9/11, prompted a new face for terrorism. The place of terrorist activity and the origin of terrorists give the distinction of the profile of domestic terrorisms and that of international terrorism. International terrorism entails the terrorist activities that are foreign-sponsored by institutions outside of the United States. On
Global Marketing According to Cleveland and Laroche (2007), the global consumer is characterized as someone who fits in with global consumer culture. This is a culture that has certain characteristics that are static internationally, such that the global consumer can be subject to global marketing. The global consumer is understood in contrast to the local consumer. The local consumer bears strong characteristics of the local market, in their tastes and buying
Global Business When businesses go international, they have to operate in a more competitive, uncertain, and risky business environment. The forces present in the Global environment bring a number of challenges for the businesses; making it more difficult for them to maintain their market share, enhance profitability, and keep the customers satisfied (Cherunilam, 2007). To compete successfully and ensure a sustainable future in the international markets, business organizations have to analyze
Domestic and External Factors on African Macroeconomic Formulation Domestic and External Factors on African Macroeconomic Formulation Growth, productivity and employment are the most common economic variables to reduce extreme poverty and break poverty trap. Report from World Bank in 2007 revealed that one percent in GDP growth results to 1.3% poverty decline in low-income countries. Moreover, development in the productive capacity leads to reduction in sustainable poverty. With improvement in the economic growth,
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