(Forbes Magazine, 2007)
4. Marc Dunoyer - President, Pharmaceuticals Japan
He extensively promoted the anti-allergy Zyrtec drugs in Japan and around the world.
5. Russell Greig - President, Pharmaceuticals International
Greig is in charge of the GSK operations outside the United States, mainly Japan and the European countries and his actions cover more than one hundred countries. (Forbes, 2007) His primary focus is on developing drugs that fight against the human immunodeficiency virus.
6. Julian Heslop - Chief Financial Officer
As CFO, Heslop is in charge of "financial reporting and control, tax and treasury, finance systems, internal audit, insurance and real estate. " (Forbes, 2007)
7. Bob Ingram - Vice Chairman Pharmaceuticals
Robert Ingram ensured the successful merger between Glaxo and SmithKline. He was responsible for the actions taking place in Latin and Northern America and in 1997, when he became Vice Chairman, his curricular responsibilities expanded at an international level.
8. Duncan Learmouth - Senior Vice President, Corporate Communications and Community Partnership
The Senior VP is in charge of "investor relations, internal and external communications, the GSK's image and its partnerships with global communities." (Forbes, 2007)
9. Bill Louv - Senior Vice President, Information Technology and Chief Information Officer
Louv has detained several it positions within the corporations and has had numerous contributions to the information sector. Today, he is in charge of "information technology, a global function that enables key business processes across all parts of the Group." (Forbes, 2007)
10. Dan Phelan - Senior Vice President, Human Resources
Former lawyer, Dan Pulman is now charged with the human resource management. As such, he is responsible for "benefits, compensation, recruitment, organisation development, leadership development and succession planning, human resource information systems and employee health management." (GlaxoSmithKline Annual Review for 2006)
11. David Pulman - President, Global Manufacturing and Supply
Prior to his current responsibilities with global manufacturing and supplies, Pulman was in charge of the supply chain and network, manufacturing strategy and logistics within North America. (GlaxoSmithKline Annual Review for 2006)
12. Moncef Slaoui - Chairman, Research and Development
The Chairman of the R&D Department leads GSK's "complex drug discovery and development activities. Furthermore, he has eengineered the development of a robust vaccines pipeline." (Forbes, 2007)
13. David Stout - President, Pharmaceutical Operations. He is "responsible for all pharmaceuticals and vaccines operations worldwide, including the U.S., Europe, International, Japan and Global Manufacturing and Supply." (GlaxoSmithKline Annual Review for 2006)
14. Chris Viehbacher - President, U.S. Pharmaceuticals
He is the company's image within the United States and his aim is to present the population with the best products that can easily prevent, cure or alleviate diseases. Viehbacher is also a supporter of aiding and addressing the issues that torment developing countries, in order to support them develop and get better access to medical care. (CI#3)
15. Andrew Witty - President, Pharmaceuticals Europe
Witty is currently the President of Pharmaceuticals Europe but he has recently been elected to succeed CEO Jean-Pierre Garnier upon his retirement in May of 2008. "Andrew's appointment follows a rigorous selection process by the Board of Directors. The fact that we have been able to select a successor to JP from three strong internal candidates is a testament to the quality of management at GSK." (GSK Website, 2007)
III. External Environment: Opportunities and Threats (SWOT)
A. Societal Environment
1. Economic factor - increased prices. This can be regarded as both an opportunity as well as a threat. As such, high prices offer the company the opportunity to increase their sales revenue. On the other hand, they pose the threat of customer dissatisfaction. The United States healthcare is a billion dollars business, registering 14.1% of the country's gross domestic product. (Shull and Morris, 2003) However, customers complain about the unjustifiable high prices. (CI#1)
2. Socio-cultural opportunity: A development opportunity is given by a demographic factor and it encompasses the aging generation of Baby Boomers. The generation with the largest birthrate is now composed of senior citizens who purchase pharmaceutical products worth of billions of dollars each year.
A combination of the two features results in the population's search for cheaper medicines. A solution seems to be offered by the abroad purchase of healthcare products and services, especially from Canada and also from several European countries. (Shull and Morris, 2003) (CI#1)
3. Technological threat: The developing technologies are also posing a threat on the United States healthcare sector because they allow buyers to purchase their drugs online. If during the past years, only a limited number of citizens were able to travel abroad and buy their medicine, today,...
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