Following the disastrous Chicago fire, which destroyed much of his father's property as well, King worked with the hardware firm of Seeberger and Breakey. Two years later, he took a comparable job New York; as he later recalled of the time, "From the time I was twenty-one until the fall of 1904 I was a traveling man and sold goods throughout the United States and England, but traveling was not my only vocation for I took out many inventions, some of which had merit and made money for others, but seldom for myself, for I was unfortunately situated not having much time and little money with which to promote my inventions or place them on the market'" (Gilbert, p. 13). All of this traveling naturally resulted in Gillette's being forced to "shave on the run," and given the relatively primitive (and dangerous) nature of the straight razors in use at the time, it is little wonder that men were looking for something safer, and contributed to the development of Gillette's concept about a razor that would not endanger the shaver's life on a bad morning (Gilbert, 1972). Demand for a good razor was also something that he knew was practically universal. According to Gillette's corporate Web site, "In 1926, the year of the Company's 25th anniversary, King C. Gillette wrote of the Company's flagship product, the safety razor, 'There is no other article for individual use so universally known or widely distributed. In my travels, I have found it in the most northern town in Norway and in the heart of the Sahara Desert'" (Gillette at a Glance, 2005 p. 1).
Gillette was also encouraged by friends and supervisors along the way as well. For example, an employer quickly noticed Gillette's mechanical aptitude and on occasion, his gadgets had resulted in commercially profitable inventions; this employer suggested that Gillette should invent "something that would be used and thrown away," so that the customer would have to buy more. This was a timely suggestion since Gillette was already working on honing a permanent, straight-edge razor at the time. As a result, Gillette was inspired to substitute a thin double-edged steel blade placed between two plates and held in place by a T. handle. "Though the proposal was received with skepticism because the blades could not be sharpened," one biographer notes, "the manufactured product was a success from the beginning. According to Gilbert, "With a family history of tinkering and a life spent in travel from one hotel to another -- and in one barber shop after another -- King Gillette became interested in finding a quick and safe way to shave. Most of all, he wished to make a time-saving invention, one which would end the waste that he saw and deplored around him" (p. 14). At the time, Gillette recorded in his journal that, "If the time, money, energy, and brain-power which was wasted in the barber shops of America were applied in direct effort, the Panama Canal would be dug in four hours" (in Gilbert, p. 14). Gillette's idea took several years and some unsuccessful and discouraging efforts to perfect. Finally, with the help of William W. Nickerson of the Massachusetts Institute of Technology, Gillette developed a useful blade and holder. "In 1903 his small Gillette Company of Boston began to produce 'safety razors' and blades. Almost immediately the company found an enormous market, and Gillette, overnight, became wealthy and extraordinarily successful" (Gilbert, p. 15). The first razor sale in 1903 consisted of a small lot of 51 razors and 168 blades; however, just over a year later, by the end of 1904, Gillette's company had produced 90,000 razors and 12,400,000 blades (King Camp Gillette, 2005).
Even corporate management guru Peter F....
Proctor Innovation Strategy for Innovation at Proctor & Gamble It may seem self-apparent to speak of Innovation as an aspect of a business process or of business process re-engineering. Indeed, it is perhaps a common misconception that innovation is a standard part of every business organization's internal structure and approach to its goals. However, patterns of innovation suggest this to be a specialized approach to business, reserved only for those organizations that
Diversity Global Awareness and Cultural and Racial Diversity The need to successfully promote global awareness and cultural and racial diversity took on a completely new meaning recently. "There are over six billion people on this planet we call Earth. Diversity is more than just a notion. The term diversity has been defined by Merriam-Webster online as meaning 'differing from one another or unlike. Composed of distinct or unlike elements or qualities', this
Gillette Shaving Marketing Plan Argentina!!! This project introducing Gillette shaving Argentina Market. We a group a huge project Market Analysis Plan Argentina Specific. MARKET ANALYSIS Marketing refers to the concept of identifying, anticipating, and implementing a plan that satisfies consumer demand for a particular product or service. The essence of marketing is to ensure that a product being offered in the market gains enough popularity and acceptance by customers to make profits
Managing in a Global Environment International market growth has become a significant priority for a large number of companies. Therefore it has become necessary to create a strategy that makes the company compete with effectiveness in global markets to become successful. The company would have to create a strong competitive base in a wide range of disparate markets keeping in mind competition that is bound to arise from regional and local
Future Global Corporate Strategy and International Management The emergence of strategic management has always been attached to military history (Tallman, 2007). Studies in this area reveal various examples where the strategic management of offensive and counter-offensive led to decisive victories. Within the corporate sphere, it emerged following the Second World War. The dramatic growth of world nations such as China, Japan, and the U.S.A. served a beneficial environment for large international
Organization Behavior International Development and Strategic Management at Proctor & Gamble International development International Development and Strategic Management at Procter & Gamble Every organization wishes to keep its operations on a continuous growing pace in its industry (Barnes, Blake, & Pinder 2009). As a part of its business expansion strategies, it can also aim to target international markets if it possesses the core competencies and financial resources to meet the requirements of this expansion
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now