¶ … Headline: Favelization
Cooper-Hewitt, National Design Museum, Smithsonian Museum
The author argues that the image of the Brazilian favela is being misappropriated to market high fashions to non-Brazilians. The author argues that such usage of the favela as image is offensive, and beyond that it is also inaccurate with respect to what life in a favela is actually like. The author, who never set foot in a favela other than on a guided tour for tourists, discusses this marketing impact, what it means for the companies using it, and what it might mean for the people who live in favelas. There is also a section on how the favela is becoming, increasingly, a sign of Brazilian identity, a phenomenon for which so-called favela chic is a symptom.
Link: In possession of the author.
Global Issue: The global issue being discussed...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now