However, German producers expect the markets in other countries to become like theirs, but there is very little chance that this will ever happen, since the customers will not agree with the premium cars' high costs, and the demand for this kind of cars is likely to decrease.
The German producers' orientation seems to be in disharmony with the customers' needs. For example, they develop fast and powerful vehicles that can easily reach 125 mph, but the speed limit in many areas is 55 mph. This will cause a shift in the demand, the customers will orient towards less powerful cars that cost less. Drivers nowadays are facing many restrictions and they are also much more aware and preoccupied of the environment than they were a decade ago, and the new direction that car demand is taking now proves it.
Buyers' choice is now influenced by other factors also, such as tax incentives that are meant de shift the demand away from emissions-heavy cars. For example, in London, the traffic-congestion charge's area has been extended, but environmentally friendly vehicles are exempted. Also in London, the resident-parking permits' cost will be established according to the car's engine size. In Germany, a tax based on the cars' level of emissions is likely to be proposed. This is how the customers' behavior will be influenced, and the demand and supply will go through important changes.
Another very important issue for the German producers is that they do not have an alternative to fossil-fuel engine. In order to solve this problem and to create a new alternative for the German customers in the first place, BMW, General Motors and Honda have teamed up, working on a joint project for the hydrogen tanks needed for fuel-cell engines. BMW has produced Hydrogen 7, a totally clean car, able to reach 230 kph and travel 200 km with only on tank of fuel. But...
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