General Motors Company and Alternatives to Realize Growth
Value discipline
According to management theorists Treacy and Wiersema, companies must always ask how they can provide value to their customers (Value Disciplines Model, 2011, Value-Based Management). Such value may be provided by operational excellence -- for example, a company that provides a high-quality product at a relatively low price, because of its ability to capitalize upon efficiency and brand marketing due to economies of scale. A company can also provide value to the customer through offering customer intimacy, or through product leadership by offering a unique type of item. However, due to the size of companies such as General Motors, its value discipline model must be based in its operational excellence. In the highly competitive market of car sales, offering low prices and/or high quality (and preferably both) by operating on an economy of scale is the only way to succeed.
Generic strategy
In the past, General Motors' strategy as a company focused upon generating a wide range of product lines, in contrast to Toyota's leaner format of offering only a few types of cars, most of which were based upon a fairly similar body prototype and marketing strategy. This is often cited as one of the reasons GM experienced such difficulty instituting quality control over its brands. Furthermore, despite the wide range of GM cars, there was relatively little diversity between the actual vehicles to justify GM's extensive...
The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' program, auto sales have slumped again. Many competitors saw sales fall dramatically in the wake of that program. Ford, however, did not suffer as much. While two of its most popular models,
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