In the only ad involving men and food, the man is a cartoon delivery man carrying cookies. 13% of the ads dealing with women also involve children in the picture -- 86% of the ads involving adults and children involve women as the adult. The one exception is a tragic ad about heart disease in which the female figure has been cut out of the picture leaving a stricken

Role of video games in gender socialization of children growing up. For example, what would parents buy their 9-year-old son on his birthday and would it be different if it was a daughter. Also the effects of video games on the age groups that play them." For the past four decades video games have been a top seller in the electronic market. Millions of parents line up each year to purchase

Firstly, males tend to base their self-worth on what they have accomplished as individuals. This is an "independent self-concept." Females on the other hand, tend to judge themselves more in terms of an "interconnected self-concept," meaning that they assess themselves in terms of how they interact with other people. Research has also demonstrated however that in countries like the United States, which are considered to be relatively individualistic, the

Friends, colleagues and family members play a role in the development of one's identity and rank in this case (Humphrey, 2003). Gender is reflected and accomplished within the scope of ordinary routines. In this way people 'do' gender. Gender "socialization" according to Kimmel begins and birth and continues throughout ones life; parents, family, friends, environment all influence gender differences in children (Kimmel, 122). Parents for example may possess ideas of

The pressures created by single parenting and more specifically the need, by women to contribute economically to the household has also correlated to increase in crime among girls and boys. It is also clear that as the gender roles and expectations of girls as opposed to boys changes and in many ways overlaps there will and have been logical increases in the number of girls in the system and generally

I use the above family as an example that I think that the socialization of children remains the primary job of the parent and that parents can help determine how external society influences impact their children. Whether society freaked out because of an image of a little boy with pink toenails is not nearly so important as how a family reacts if a little boy wants to paint his toenails