Gender Roles in Everybody Loves Raymond Even with the fact that society as a whole has experienced significant progress during recent years, it seems difficult for the media to stop using stereotypes when relating to particular groups. Philip Rosenthal's television sitcom Everybody Loves Raymond is a perfect example concerning gender roles and how the media tends to use them with the purpose of shaping particular characters. In spite of its humor,

Gender roles are influenced by family, peers, culture and the media. Even fifty years ago, gender roles were much more rigidly defined and people were strongly influenced by their families and the communities in which they lived. The women's movement of the 1960s and 1970s eroded many long-held stereotypical views of what was once known as "the fairer sex." An important piece of legislation that resulted from the women's movement

" In response to this change in Luann's career plans, her Aunt Peggy suggests that she is "no playing with the big boys" and encourages her to continue to studies at the local community college. Luann also makes it clear that she will brook no male chauvinism from the likes of Cotton Hill in spite of everyone else's accepting his behaviors. For instance, when Cotton slaps Luann on the bottom and

Even strong women are feminized in the media and in advertising. Burton Nelson notes, "In a Sears commercial, Olympic basketball players apply lipstick, paint their toenails, rock babies, lounge in bed, and pose and dance in their underwear" (Nelson Burton 442). These are all very feminine characteristics, and women feel they must be feminine not only to fit in society but also to catch a man, and that is

" This temporary lesson actually applies on a wider scale to life. Clothing, in our society, is closely integrated with sexuality and gender definition. Men often determine who they will have a sexual interest in based on the clothing of the person in question. A woman in a housecoat is not generally seen as a sexual target in the same way that a woman in a leather miniskirt is. Because

Media Communications Representation of characters and role models in different media outlets is based on perceptions and preconceived notions held by the producer, co-producers, and audiences at large. Only those representations are drawn that largely resonate with current meanings given to people, characters, places, and objects.The paper presents two theoretical approaches to study media and its impact at large. Theory of social constructivism provides framework to assess the meanings given to