The imagery is opposite to that of typical gender roles, in which female sexuality is restrained. The man's body is toned, muscular, and hairless. Even if he were more interested in the female behind him, he controls his passion admirably.
The Calvin Klein advertisement allows the female to unleash a deep sexual hunger. Her open mouth, biting action, wet hair, and grabbing motion all show she possesses an animalistic hunger and passion. The wet hair increases the elemental, wild feel of the advertisement. The background is a nebulous dark area, allowing the viewers to imagine any kind of scenario and put themselves into the ad. Target audiences will relate to the imagery on multiple levels: perceiving Calvin Klein "Double Black" Jeans as intensifying a man's innate sexuality and creating desire for the product in both genders. Desire is depicted in several ways: by the actual composition, by the subject matter and its subtext. The diagonal lines and the linking together of the two bodies move the eye around the picture and engender passion and hunger. Whether or not homosexuality is read into the advertisement, the core theme is desire.
Focusing on the male body vs. The female does seem to imply male homosexuality. Coupled with the man's furrowed brow and curious glance back at the woman also...
The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John White shoe ad, which at first glance appeals mainly to men. The John White shoe ad features a nude woman holding a John White men's shoe
A complete act of sexual intercourse cannot occur with an unaroused male, but can occur with an unaroused female. That is simply biology. Sex may be far superior when a woman is aroused, but even desperately unwilling and unaroused women can physically engage in sex. That scenario, at least for heterosexual situations, is not the same for men. A certain level of arousal is needed for men to be
Gender in Poetry / Literature Lesson Lesson Duration mins Rational: This is an introduction to the gender issues which were so prevalent in the Victorian era, and a backdrop to show why they still exist today and the harm they can inflict. Syllabus Outcome: This part of the lesson helps meet outcome 1, or the ability to interpret meanings and themes within texts. By using abstract thinking processes, the students will make connections between
Females are the target group for both the advertisements and the needs to achieve financial security, independence, or freedom from traditional gender roles are expressed in the DeVry and ITT Tech advertisements. Words like "You can become..." introduce the consumer to the idea that they can change who they are by enrolling in the private school. The need to achieve is powerful, because of our culture's emphasis on social
This was very pronounced in Sports Illustrated and not as present in Seventeen. The target market for these ads were young girls in the 17 to 25 age group, and with Architectural Digest and Prevention, older women in the 25 -- 50 ages demographic. What was most significant about the older advertisements was the wide differences in how women in careers vs. homemakers were portrayed. Women in careers are seen
Advertisement Analysis Selling Women on a King's Length In the January 2001 issue of Vanity Fair, Virginia Slims released a fold-out four page ad for their then-new prototype of longer cigarettes, the "Kings" version. This ad well deserves to be analyzed, because it seems to make a strange variety of false and even absurd claims for the cigarettes based purely on the non-related advertising imagery. This ad is obviously targeted at the modern
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