GE-Case Study
Case Study Analysis on GE:
In this analysis we have used the strategy of Porters generic Model. This model assists us in critically analyzing the performance of General Electric's. This model gives an in depth analysis of the internal performance of the organization. The generic Model of Michael Porter consists of focusing on three main areas; Cost leadership, Differentiation, focused differentiation. It analysis competitive advantage an organization possess. Every organization is unique in its way and adopts different strategies according to their requirement. Similarly GE has adopted a strategy that best fits the organization. Competition plays a vital role in an industry especially for GE. The main issue that is being faced by GE is that of competition. If competition is handled in a positive way it can result in ample amount of success and GE can capture the market share.
Generic Competitive Analysis
General Electric is a growing organization that needs to strategic manage and plan competitive strategies in order to sustain the market. At this point the organization is facing a very turbulent environment in terms of competition and other factors effecting the organization. However, in order to survive such circumstances the organization needs to plan an effective strategy for the organization.
Generic model of Michael Porter focuses on the pricing strategy for an organization. Mainly organizations either follow a cost effective or a differentiation strategy. Cost leadership strategy is to capture a market share by providing customers with low price. However, on the other hand the Differentiation strategy focuses on charging premium price for a product that is difficult to substitute and has unique features.
Emerging in new market like GE it is suggested to follow the cost leadership strategy. This strategy focuses on penetrating the marketing and capture massive market share by introducing low cost product. By offering products at low prices, consumers are more likely to try the product. This technique assists in getting consumers use to a new brand or...
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CEO General Electric (GE) is one of the world's most renowned companies involved in the production, distribution and the use of electrical products globally. The business was started in 1978. It has developed to be the best performing and highly competitive organizations by providing quality products to its consumers. Much of the performance of the GE Company is highly attributed to the nature of leadership adopted to ensure the maintenance
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This shift in organizational structure also required the entire corporation to shift from centralized to decentralized decision making. The approaches GE took to ensure the shift in structure and decision making would work included putting output and behavioral controls into place for each business unit. The output and behavioral controls were specifically designed to ensure each independently operating business unit shared accountability for corporate results yet also had the
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