Gateway PC
Gateway Computers
Gateway Computers has a rich heritage and a remarkable business story. Founded in 1985 in a U.S. Midwestern farmhouse, Gateway has grown into one of the world's best-known technology brands with millions of satisfied customers; starting with a $10,000 loan guaranteed by his grandmother, a rented computer and a three-page business plan, founder Ted Waitt turned Gateway into a revolutionary company whose innovations helped shape the technology industry (Gateway, N.d.). Gateway's history includes several milestones that helped the computer industry in general develop. Although the company has also experienced many setbacks over the years, Gateway serves as a prime example of how a revolutionary vision can help shape an entire industry. Gateway's vision (before the Acer acquisition) was:
To profitably grow their business faster than the competition by better understanding and serving the desires of their customers and aggressively marketing the highest value directly to their chosen markets (Alchin, N.d.).
The customer oriented focus the company's mission was undoubtedly a major success factor in the company's history. This paper will consider Gateway's achievements in both technology as well as their business model in general.
Gateway's Achievements
By the late 1990s, Gateway had...
Gateway Computers SWOT Gateway Computers Gateway was acquired by Acers, Inc., a multinational electronics company that has, through several acquisitions, become the second largest PC company in the world (Satariano, 2011; "Yahoo! Finance," 2011). Product Strengths March 2004, Gateway acquired eMachines, one of the world's fastest growing and most efficient PC makers. The eMachines brand complements Gateway products in terms of efficient manufacturing processes, and customer-pleasing technical support ("Gateway, Inc.," 2011). Pricing Strengths eMachines quality at
Gateway Computers gives an introduction about the company and outlines the main business strategies adopted by the company. This paper also describes the company's major business decisions and what contribution it has made to enhance the use of Information Technology among its consumers. Gateway Computers In its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. Ted Waitt, founder of the company
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