¶ … organization's marketing strategy and planning process. Gateway computer and electronics in this case will be used to present the views and facts regarding the organization's marketing strategies, their implementations and the planning process by the relative organizational authorities. The paper will broadly identify and assess their marketing strategy and planning process. The paper will consider as to how efficient their marketing process is.
The external environment will be covered in the paper by including the topics such as segmentation, differentiation and positioning. The paper will analyze the strategic plans of the company which helps the authorities to view new market opportunities and through which the Gateway Computers and Electronics have attained competitive advantage. Initially, the paper will provide brief introduction of the firm and further the analysis and relative information will be presented in the paper with respect to strategic planning and marketing of Gateway Computers and Electronics.
INTRODUCTION OF THE FIRM:
Gateway (NYSE: GTW) is also a San Diego, California-based Computer Company founded in 1985 by Ted Waitt. Originally called Gateway 2000, it was one of the first widely successful direct order companies, utilizing a sales model similar to that of Dell, and playing up its South Dakota roots with folksy advertisements and shipping computers in cow-spotted boxes. It dropped the "2000" from its name in 1998. Gateway struggled after the dot-com bust and tried several strategies to return to profitability, including withdrawal from international markets...
Gateway Computers SWOT Gateway Computers Gateway was acquired by Acers, Inc., a multinational electronics company that has, through several acquisitions, become the second largest PC company in the world (Satariano, 2011; "Yahoo! Finance," 2011). Product Strengths March 2004, Gateway acquired eMachines, one of the world's fastest growing and most efficient PC makers. The eMachines brand complements Gateway products in terms of efficient manufacturing processes, and customer-pleasing technical support ("Gateway, Inc.," 2011). Pricing Strengths eMachines quality at
Gateway Computers gives an introduction about the company and outlines the main business strategies adopted by the company. This paper also describes the company's major business decisions and what contribution it has made to enhance the use of Information Technology among its consumers. Gateway Computers In its seventeen years of business, Gateway Inc. has made valuable name and place in the global market of computers. Ted Waitt, founder of the company
Dell vs. Gateway The personal; computer industry has been transformed over the past few years by several pioneers in the computer industry. Among those who are at the forefront of such changes are Dell and Gateway. Their user-friendly individualistic format of marketing often leads the customer to believe that their services are indispensable for the consumer. They both take previously unknown technological terms and offer them to the consumer in a
Computer Security Systems All-in-One Computer Security Systems Being able to have a single, unified security platform that can manage detection, deterrence and maintenance of all inbound and outbound network traffic while ensuring high reliability for Virtual Private Network (VPN) connections is the design objective of many all-in-one security systems. The ability to significantly drop the Total Cost of Ownership (TCO) by having a single enterprise-wide security platform is critical for global
The first of these was co-designed with Sony, and established the modern layout for laptop computers that has remained popular ever since. In 1994, Apple revamped its Macintosh line with the introduction of the Power Macintosh, which was based on the PowerPC line of processors developed by IBM, Motorola and Apple. Apple's operating system software was adjusted so that most software written for the older processors could run in emulation
Dell Computer Corporation: Strategy and Challenges for the 21st Century, by Thompson and Gamble. This case analysis will evaluate a variety of factors including, the role of Michael Dell as CEO, and his strategy. Further, a brief SWOT analysis will be given, and a competitive strength assessment will compare Dell to major competitors. Advantages of Dell's strategy and an assessment of the company's financial performance will be given. Finally, a
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now