The governments of China clearly believe that if they do not ban shows where the premise is based on the voting then it could lead their citizens to want the right to vote in the government on their own opinions. The influence that television has, in this case by indirectly helping Chinese citizens move in the direction of being slightly more "democratic," is seen as a threat- it is hard to believe that television could threaten the national security of a world super power.
The current influence that television has on individual's lives is only growing stronger as technology continues to develop. Recent developments have shown that television will now be in "three-dimensions," so that individuals who view TV can be full immersed in the movie or show they are watching ("Who Needs It"). But is that even necessary when nine out of ten homes have televisions in their homes that have a multi-channel TV? ("Here, There and Everywhere").
Though, as television is evolving, it now using the Internet to capture audiences and even transferring its video capabilities to online. It seems that shows like "Isa," the Hispanic version of "Hannah Montana" fostered a following on Facebook and MySpace pages ("Here, There and Everywhere"). Furthermore, it is reported that "newspapers are filled with tales of Facebook stalkers, Craigslist killers, cyber-bullying, sexting and screen addiction. E-mail, blogs and YouTube, not television, are held responsible for the degradation of politics…as the internet grabs attention, television has become more pitied than feared" ("An Interactive Feature"). Using this as macrocosm for the direction that television is headed, The Economist article goes onto explain that one "can hardly watch a TV show without being invited to visit a website" ("Here, There and Everywhere"). It seems as though the Internet and other media is gradually replacing the influence that television once had on society, and evidence to support this has come to the public in the form of YouTube and other video streaming sites.
There are individuals like Ray William Johnson, a comedian who posts all of his videos on YouTube and makes his living exclusively from the video hosting site. But how can this be if the video hosting is free? Business insider tried to best estimate how Ray William Johnson, the individual with the highest subscribers to his channel on YouTube, makes his money from the banners ads that are served near the content and that "2.59% of viewers click away before an ad loads" (Wei).
With people mirroring what a network channel does on TV, by using their videos and making their money off of the advertising that it is around them- it seems that video streaming is the new TV as it follows roughly the same business model, but seem to eliminate other costly variables at the same time. Is this the new way that video will be streamed? What is in store for the future of television if the trends continue this way?
Currently, "advertisers are experimenting with a wide array of solutions, many of which have been around since the advent of television broadcasting, to address their concerns over the dwindling commercial audience" (Kimmel). Advertisers, as one of the most important factors that are currently involved in television, have also caught on to the changing dynamic of television. In order for the advertisers to still have a stronghold on the commercial audience, is absolutely imperative that the strategy of product and companies also change with the times.
What about the future of television?
"New technologies are deeply transforming the broadcasting industry…what we have seen so far is only the beginning of a long story. Inevitable, industry regulations must adapt, which means that a wide-ranging rethink of current practices is required" (Motta, and Polo 293-334).The technologies that are rapidly developing in our modern day society are slowly becoming the new standard of living- broadcasting is changing and the industry need to become increasingly aware and adapt to the new technological environment. It is something that scholars have followed for a while, and is something that individuals are bearing witness too- but it begs us to ask the question: what is the future of television in this rapidly changing modern day?
With the rapid evolution of technology in the modern age, it seems as though like magazines and newspapers, television will take a back-seat to the Internet. Forbes reporter discussed with the CEO of the on-demand video service Zillion...
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