Futpro Business Plan
Business Plan: FutPro Soccer School
Vision and Mission Statement
The Industry
Market Analysis
Market Size
Barriers to entry
Capital Costs
Brand recognition
Competition
Target Market
Market Segmentation
The secondary market includes
Products and Services
Marketing Plan
Financial Statements
Fut Pro-is a progressive soccer school which focuses on teaching the children aged 5 to 16 years to become familiar with and adopt Brazilian tactics for playing football. We provide Brazilian football coaching from a professional perspective, creating a blend of guidance, mentoring and training. The soccer school also offers employment opportunities to enable the students to engage in community building activities.
The establishment of Fut Pro-Soccer School is based on the dual purpose of serving as a platform for acquisition of football related skills, as well as adopting a socially responsible behavior through experiencing the socio-personal development processes at the soccer school. Football is used as a basic means of transforming the youth into confident and disciplined individuals who can serve as an effective member of the society.
Vision and Mission Statement:
The vision upheld by Fut Pro-Soccer School is to become "the world's leading educational and innovative Brazilian Soccer School." Our mission is to bring improvement in the quality of life of the youth by using an integration of coaching for Brazilian football and education, which serves the purpose of promoting innovation, inspiration socio-personal growth, academic aspirations, and overall transformation among the children as well as football industry. The mission can be encapsulated in terms of functioning as a soccer school with emphasis on bringing value to the youth, parents and society while making a difference in the lives we connect with.
The Industry:
Fut Pro-Soccer Schools is operating in the sports industry with specific emphasis on providing football coaching to children and youth. The competitors of Fut Pro-consist of head-to head, first tier (direct) and second tier (indirect) competitors. The head-to-head competition arises out of the existence of other schools which specifically focus on the training of football through adoption of Brazilian way. The competitors consist of the club soccer schools which provide coaching and training for children located across San Antonio, addressing the needs of parents with younger children. The indirect competitors consist of coaching companies. The school football coaching also formulates the indirect competitive set up for Fut Pro.
Market Analysis:
The business plan of FutPro Soccer Schools is based on the collection of secondary information related to the nature of industry and the features of target market. The inclusion of secondary information will enable the business to understand the dynamics of the market and various market segments that can be efficiently targeted. A central feature evident in our school program is the use of fun in teaching and training for football. The sessions conducted in primary schools involve the dissemination of knowledge about the basic and advanced skills of Brazilian football. The program also focuses on teaching skills related to ball manipulation in basic and intensive football sessions. The players are provided with an opportunity to practice these skills under the supervision of trained and expert coaches.
Primary Schools:
According to the statistics available for San Antonio there are 382 elementary schools, 210 middle schools, 151 high schools, 461 public schools, 456 private schools, and 74 charter schools operating in the city. They play a key role in providing education. The schools operating in the target market attract various student categories based on the economic and entice diversification (Great Schools, 2013).
Market Size
The size of the market can be determined on the basis of number of schools operating in the city. The schools are estimated to comprise of 1734 schools. In case of football, the industry has experienced 50% growth it can be assumed that the sporting events of Soccer World Cup in 2014 and Olympic Games in 2016 in Brazil will have positive implications for Football schools in United States (Baade, & Matheson, 2012). The rising concern about the issue of childhood obesity is also a major factor that has triggered significant degree of interest in physical activities of youth through participation in sports. Fut Pro-Soccer Schools can avail this opportunity for expanding the scope of its operations.
Barriers to entry
The barriers to entry Fut Pro-is likely to face in the United States football industry are listed as follows:
Capital Costs:
Capital costs are related to setting up new training facilities for the players, gaining access to sports equipment, training the personnel and coaches, manufacturing and marketing of the products/services etc. The cost related...
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