He also asserts that government participation in the arts beyond its role as a consumer can pose significant hindrances to the artistic processes. He claims that politics tends to "seek stability, compromise, and consensus," and as a result avoids supporting art that may "offend majority opinion or go over its head" (38). The market, on the other hand, has "liberated artists…from the potential tyranny of mainstream market taste" (23).
Is Government Funding Necessary or Appropriate?
There are many who disagree with Cowen, claiming that public funding for the arts is crucial to maintaining a vibrant, diverse, and forward-thinking creative community. These arguments are generally characterized by the theory that, while art as a market commodity is a healthy and valuable part of the artistic culture, there must also be a forum for art as a public good. This forum cannot be trusted to the market, which may or may not value public art according to mainstream taste. Instead, the government must ensure that this art is available to all and that artists have an incentive to create art as a public good.
This is the line of thinking that prevailed at a recent gathering in support of Americans for the Arts, a non-profit group dedicated to securing federal funding for the National Endowment for the Arts. Several film personalities appeared at the event to argue for the importance of government-funded art. Kevin Spacey spoke to the communal nature of art, claiming that "it's what we all share every day," and warning of the dangers of "dismissing [the arts] as luxury items" (Storey 2011).
The true danger of leaving the arts to the forces of the market may not be that art becomes a luxury item, as Spacey suggests, but that the market itself does not function in the ideal way that Cowen suggests, offering opportunity for diversity and innovation. This is the argument posed by Robert McChesney in his book, the Problem of the Media. In his analysis of current consumer culture, McChesney contends that "free market" may no longer be a term that applies to the media business, and as a consequence the art community. The trend towards conglomeration and consolidation within the media has led to an alarming degree of media concentration, where the majority of media outlets are owned by a handful of sources. This results in an oligopoly, where a small number of firms control the entirety of a particular market. This is a far cry from the populist "invisible hand" that is generally thought to govern a capitalist marketplace, and it severely endangers the ability of the avant-garde to produce and market innovative work.
The dangers posed by the oligopoly of a consolidated media market can be assuaged by the proper application of government subsidies for the arts. One example of this is public museums, which are largely funded by federal and state governments. As...
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