Functions of Public Relations
The line between organizational and societal functions of public relations is increasingly becoming blurred. For the purposes of this assignment, marketing communications and employee relations have been grouped into the organizational function while social responsibility and community relations have been grouped into the societal function. These segmentations have been derived primarily be examining direct links to profits and how much a company has focused on either inward or outward activities. However, companies that seek better profits are now realizing that they are tied to what they can do for the welfare of the members of society. Along with this realization comes a tighter linkage between organizational and society functions of public relations to achieve a new business vision called corporate social responsibility (CSR).
Marketing communications is more aligned with organizational functions because it helps meet the internal needs of promotion to advance sales of products and services. While there is attention on an external force, the customer, the primary motivator attention is on advancing the organization's internal techniques to maximize profit. Marketing communications programs are designed to: identify and acquire new prospects; retain and expand current customers; develop and support the sales channel; and create brand images that help the company sell (Riesterer). Successful programs help an organization save money by reducing the actual...
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
Public Relation The concept of 'public relations' with which we are familiar in the modern world is less than hundred years old. Even though it has a considerably short period of history, the concept has been defined in several varying ways. (About Public Relations) Public Relations are a means of communication which is basically focused toward achieving public understanding and acceptance. Public relations usually focus on issues in contrast to goods
Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public
The function of marketing communications is also the integral part of any new product introduction process in a company as well. In fact, Toshiba America, known for their laptop computers, has the product launch and introduction managed as a project inside marketing communications to provide for greater coordination and synchronizing with other departments. Marketing communications acts in many companies as the activity hub for all strategies, as this department
HPR also secured placements on more than 40 local TV stations and created a video package for distribution to TV stations. To generate further interest, HPR conducted a radio media tour and distributed a pre-recorded news release to radio stations across the country. To highlight the design features of the Scotch Contour Dispenser, HPR entered the dispenser into six prestigious design award competitions, and sent the dispenser to influencers in
Public Relations (Corporate social responsibility) The term 'Corporate Social Responsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations
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