Technology also enables it to keep inventories low, as the store can keep close track of consumer demand for specific products.
Q3.Assess Fresh Direct's entrepreneurial strategy. Is the company taking advantage of opportunities to launch new products and/or enter new markets? How is it handling new competition?
Fresh Direct operates in a relatively conservative format, using word-of-mouth advertising to save on marketing costs. This is fairly easy for it to do, given its relatively narrow customer outreach in the New York area. It has used celebrity advertisements, however, to garner attention. Having close relationships with suppliers is an essential part of Fresh Direct's strategy. This means that by eliminating the middleman, Fresh Direct can pass on its savings to consumers. Not operating in a physical location enables it to save on overhead operating costs and labor costs. However, it has been highly conservative in its expansion, despite the introduction of some new products, such as customized meat cuts.
Q4. How does Fresh Direct manage knowledge and intellectual assets? Which knowledge management strategy is the company following? Explain.
Fresh Direct's knowledge strategy focuses on social networking and sharing. The online culture of the current market environment means that many people are 'surfing' online casually at work. Through online grocery stores, they can multitask and grocery shop, saving time for other activities. Additionally, they can also share what products they buy with their friends by sending them a link. Fresh Direct, to survive in the competitive online grocery business, must sell even more products than an ordinary grocer to make a profit. By keeping track of what consumers...
Post Audit Analysis Employee auditing is essential as each retained employee must have an understandable job description that is known to management and new employees must understand their role as well. There is not question that this company will remain in business but a good exit strategy would be to build partnership connections with other retail outlets for distribution of FreshDirect brand products and possibly build a consultation service to assist
Psssssst! The Psssssst! brand is well-established in dry shampoo. It is owned by Freeman Beauty Labs. The brand comes in several varieties, including the regular Dry Shampoo and Dry Shampoo Wavy Curly. On Amazon (2013), the regular Psssssst! is priced at $5.71 for a 5.3 ounce container. The product reviews on Amazon (2103) indicate higher customer satisfaction than with Tresemme. It is difficult to infer from the marketing who the target
Distribution Strategy and Strategic AlliancesIntroductionPerry�s Ice Cream may collaborate with a competing national brand, but there are considerations that have to be made. This paper looks at those issues. They include sales channel, the pros and cons of partnership, the value of alternative marketing channel options, and whether margin or drayage makes the most sense.Direct Sales ChannelDirect sales involves the company selling its products directly to customers, without going through
Dell was setting a very rapid pace of new product introductions during the period analyzed by the author and afterwards as well. The focus on just the direct channel and thoughts of disintermediating the indirect channels through their highly successful direct build-to-order model blinded Dell from the much larger and more diverse profit pool all channels could provide. Ignoring these market dynamics and believing the direct model was by
There would be a smaller margin for exhaustion of each variety. Donut varieties are interchangeable, so when certain varieties are exhausted, it is likely that customers would opt for an alternative variety of donut or even a pastry or cake item. Customers are unlikely to go into an aromatic donut shop for a donut and leave empty-handed. Take Orders From Customers in Queues - Restaurants should send an employee through
Jerzee Fresh The author of this report has been asked to construct a business plan and analysis relating to a hypothetical non-alcoholic beverage (NAB) company. In this case, the company will be Jerzee Fresh. It will focus on drinks that are made entirely of organic fruits and vegetables. As might already be obvious, the drink will be geared towards people in the community that are healthy and active. Included in this
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now