¶ … Freight Forwarding Company
The Market Plan Essay for Freight Forwarding Company was derived through research conducted by our Marketing Department and supervised by me, as the Director of Marketing. In anticipation of this report, we researched our competitors using primarily Internet resources and gathered data to compare our competitors' practices and services to our own. In comprising the actual Market Plan Essay we obtained research from scholarly articles and/or essays. The areas that this Market Plan Essay will cover include: the Executive Summary, the SWOT analysis, the target market, the competitors' substitutes, the pricing of our services, our channels of distribution, and our promotional budget. Our Market Plan Essay revealed that our company's areas for growth consisted of customer service, value of services, and meeting our promotional budget and throughout this essay solutions are proposed for these issues. Furthermore, the information obtained and revealed in this essay provides us with a roadmap and a plan of action for the future to help ensure that Freight Forwarding Company remains vibrant in the freight shipping industry.
I. EXECUTIVE SUMMARY
As the director of the marketing department for Freight Forwarding Company, I present this Market Plan on behalf of my department. Months of research and analysis has led us to the conclusions found within this Report and it is our goal to improve our Company's overall advertising of its services, customer demand for services, output of its services, and the stream of incoming revenue for our company. Our Market Plan addresses the pertinent areas that formulate the basis for the success of our company.
Specifically, this Market Plan examines the following area as it relates to Freight Forwarding Company: 1. Services description situational analysis (SWOT): What services we deliver and how we currently deliver them. We will examine the strengths, weaknesses, opportunities, and threats that currently exist for our company. This report will propose solutions on how to maximize the strengths, decrease and counter the weaknesses, exploit our current opportunities that will maximize our success, and counter the current threats that threaten our companies continued success. 2. The target market: We will examine who our target market is and what their current needs and demands are. This report addresses how we can better serve our target market and increase business among them. 3. The competitors' substitutes: We will thoroughly address who are competitors are, what services they offer, and how we can tailor our services uniquely to suit our customers' needs while distinguishing our services from those of our competitors. 4. The pricing of our services: We will address what our current prices are and how they currently compare with those of our competitors. We will also address how we can better market our company through promotional rates. 5. What are the channels of distributions: We will address how our currently services are advertised and delivered to our target market and how we can better improve on this delivery, 6. Our promotional budget: We will present an example of our promotional budget for the upcoming fiscal year and examine the strengths and weaknesses of such.
After thoroughly researching each of these categories, we have determined how Freight Forwarding Company can improve its profitability in terms of consumer demand and make our company more attractive than its competitors. While in the past we did not always do so, we now propose a customer centered approach. We believe that understanding the needs and demands of the customer and focusing on delivery of such is what makes a company successful.
II. SERVICES DESCRIPTION AND SITUATIONAL ANALYSIS (SWOT)
Overview of Our Services:
Freight Forwarding Company was established in 1987 as a freight distribution company in Los Angeles California. Southland Distribution, Inc. (2007). We currently have 120 employees both full and part time. We offer services throughout the continental U.S. And Canada and we offer services by air, truck, and rails nationwide. Southland Distribution, Inc. (2007). Our air and rail services are contracted through various companies. Each year, we ship millions of pounds of freight for our consumers. We provide a quality guarantee that the customer's merchandise arrives at its destination damage free, and we also provide insurance for our customers, which we highly recommend. We operate our services 24 hours per day seven days a week by air, truck, and rails. Our company specializes in shipping freight for businesses and the customer is charged by the pound and based on how opt to have their goods shipped and the speed at which they choose to have them shipped. We offer free tracking to our customers and guarantee...
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