Frank Gehry has become a leading architect noted for his innovative structures using industrial materials in new ways and with a certain deconstructivist approach to architecture. Philip Johnson, the dean of American architecture and a power since the 1930s, more recently joined with other architects who have been shattering all the rules, leaving behind symmetry and classic geometry in favor of distorted designs, twisted beams, and skewed angles. Johnson in 1988 showcased this style in a program at the Museum of Modern Art, and he called the show "Deconstructivist Architecture." Among the designers following this approach are Frank Gehry of California or Bernard Tschumi from France and Switzerland. Johnson says of this new architecture that it evokes "the pleasures of unease." These ideas have been utilized directly by Johnson in his design for the Canadian Broadcasting Corporation building in Toronto. Today, Gehry is probably the foremost proponent if this approach.
Gehry's reputation rose greatly with the design of the Guggenheim Museum in Bilbao, Spain, a design that has had importance for reviving the fortunes of a small city "by making it a place that people from all over the world want to visit. The benefits to the city are much greater than the cost of the building, extravagant though that might seem. The collection of art works that it houses could have been seen just as clearly in a modest and inconspicuous building that excited no one."? Ballantyne further point out that the building as it stands is not linked to any cultural tradition from northern Spain but is timed more to Los Angeles:
Its form is part of a family of shapes for buildings developed in the remarkable and idiosyncratic studio of Frank Gehry, and it recognizably belongs to his own personal tradition, which has been developing for decades. More broadly, it makes sense in the tradition of the avant-garde, that was developed in the art world, and which makes the building highly appropriate for the housing of works of avant-garde art, which again are the works not of local artists but of internationally recognized stars of the art world. So the museum's collection has more in common with the collections of contemporary art to be found in the great American cities than it does with collections of contemporary art in nearby provincial towns.
Numerous critics have pointed out the value of the building for attracting visitors, as does Dana Arnold when noting that "Frank Gehry's striking titanium-clad design for the Guggenheim in Bilbao has perhaps played as important a role in attracting visitors as the museum displays housed within."?
Germano Celant refers to the architecture of Frank Gehry as "idealized cities -- essences of urbanity which, refracted and re-presented through Gehry's aerial vision, throws open new ways of understanding the spatial and temporal dimensions of architecture."? Celant also emphasizes ways in which the buildings of Gehry seem to expand out of themselves. He is referring specifically to buildings Gehry had designed for Los Angeles when he says that they "seem to split open and break apart, to burst out of closed containers and shoot off in all linguistic directions, as if seduced by the urban eroticism of Los Angeles."? Celant says that many of these structures consist of a collection of structures making up a "house-city" marked by transparency through which one can observe details by peering through "apertures or lattices, panels or filters, through chain link or glass."?
Rosemarie Haag Bletter notes that Gehry's architecture is not easily categorized and exists outside the confines of ready-made labels. She writes, "The unruly, wild appearance of many of his buildings goes against the grain of those who admire the carefully controlled structures more typical of architectural design."? Gehry is in tune with the art of his time and collects much of it from his friends. Gehry designed the Malibu studio and residence of artist Ron Davis from 1970 to 1972 and so began his own commentary on the relationship between art and architecture:
A trapezoidal plan and elevations create a subtly enigmatic form, referring to but also exaggerating our normal perspectival perception of orthogonal architecture . . . The Ron Davis Studio is more than a restatement of perspectival representation, however. It also engages us in a dialogue with the oeuvre of Davis.
This structure thus shows Gehry's habit of linking his work with the environment in interesting ways and with the culture of the structure's surroundings.
Gehry's different approach was evident with his design of his own house in Santa Monica, suggesting...
Gehry House in Los Angeles Frank Gehry's Personal House Born in early 1929, Frank Gehry would later become one of the most prominent post-modernist architects the world had ever seen ("Frank Gehry: Biography" 1). He went to school at both Harvard and USC for architecture and is renowned for his unique style of combining textures, tones, and shapes. He is truly "among the most acclaimed architects of the 20th century, and is
Cantilever construction is known by projecting a form that is attached at one end to the building, while the other end juts out. Second I will discuss the symbolism of the two buildings. The symbolism of both shows that the key images of both buildings depends on the perspective from which the building is viewed. The author talks of a 'colossal artichoke...a blooming flower' when referring to the Gehry museum
ART CRITICISM AND THEORY: Question: How constraints practices artists/designers/architects influence make? Make reference TWO response: - Site - Views art critics historians - Historical precedents - Materials technologies - Time - Audience expectations. Post-modern art and theory Artists in the post-modern era realized that they dealt with a lot of pressure coming from the public and that it was important for them to employ attitudes that would reflect positively on their works.
Paradoxically, the museum feels light and welcoming, even if not warm. The structure reflects multicolored light because of the architect's selection of experimental materials like titanium shingles that "shimmer…changing color…according to the time of day or the weather," ("Chapter 29: The Postmodern Era: Art Since 1980"). Also a part of the Beyond Function: Form for Form's Sake special collection is Antonio Gaudi's Casa Milo apartment complex in Barcelona. Occupying an
French architect, Tschumi won the international competition for the planning of the Parc de la Villette that year. A graduate of the Eidgenossische Technische Hochschule, Zurich, his career of dispersion or 'post-humanist' version of deconstruction has furthered the theoretical school of deconstruction architecture through attendant discursive projects outside of building construction. Since the late twentieth century, Deconstruction's historical landmarks speckle urban metropolises across the globe. For instance, CCTV Building in
Public and private sector organizations of all types and sizes often find themselves in need of rebranding as the result of the need for a new image or in response to changes in consumer preferences (Tevi & Alexander 2013). One major organization that has found itself in need of rebranding for these and other reasons today is the Solomon R. Guggenheim Museum (hereinafter alternatively “the Guggenheim Museum” or simply “the
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