But this was not something management could feed its employees. Hence it was found that the best way to accomplish this would be to allow employees to give their views on the subject. A questionnaire was sent to everyone in the firm and this intended to find out how people viewed the firm and its values. People came up with many interesting responses which were later discussed in a meeting presided over by our CEO. The Chief executive had been given a chance to study those responses and he together with other people in senior management developed a comprehensive yet short document that illustrated company's beliefs, its myths, its heroes and the stories it cherished.
Over the years we have often heard this story about Joseph Ralph, the senior supervisor, at our firm back in 1990s. The firm considers him a hero and his story is told and retold many times to help people see what we believe in and who they should look up to. Joseph Ralph had once found himself in a deadlock with few members of his team who threatened to stop working on an important project which could mean serious losses for the firm. Ralph did not lose his temper and instead looked for ways to get through to these people. It took him some time but finally he came up with a plan that everyone agreed upon. The deadlock not only ended, but Ralph's team was able to complete the project in record time. Such stories of heroic actions are symbolic tools used to inspire people in an organization.
A Political Frame: Politics is always present in organizational...
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