Another significant similarity between frame and discourse analyses is that they both generally use qualitative methods of data reduction and presentation. This is in comparison to quantitative analysis, which is more objective and generally presents group rather than individual data. This can make it difficult to apply what it learned to a broader group of people, because they are looking at specific information for different people. This does not mean it is impossible. In both frame and discourse analysis, researchers often take a two-step approach. The first step is to help define the theory, and the second step is to examine text in order to code it and see how it applies.
In addition, both discourse and frame analyses are actually well-suited to study through focus groups and other types of group research. Social movement research can be helped by the use of focus groups because the groups, like the underlying texts, not only reflect the underlying values in a social movement, but also demonstrate the ways that different groups might communicate with one another, helping explain and define a social movement. Convening focus groups helps explore social construction processes in a proactive way, which can blur the line between research and activism, a common "problem" in both discourse and frame analysis. Rarely do researchers from either perspective merely report findings; they are generally invested in the findings and believe them to be a source of encouragement for some type of social change. Focus groups permit insight into thought process, by encouraging people to reveal the thoughts behind beliefs and words without the pressure of a one-on-one interview scenario. However, much like the general society, discussion in focus groups can be dominated by those who are better informed or who have particular goals in the discussion.
Another common element of discourse and frame analysis is that they are prone to the same significant source of error: the incorrect or biased coding...
A number of researchers think that qualitative and quantitative methodologies cannot be pooled because the assumptions fundamental to each tradition are so greatly different. "Other researchers think they can be used in combination only by alternating between methods: qualitative research is appropriate to answer certain kinds of questions in certain conditions and quantitative is right for others. And some researchers think that both qualitative and quantitative methods can be used
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