Fortune 500 Company: Wal-Mart
Wal-Mart is known as a "super store" and a place to engage in one-stop shopping for the home and individual. For example, the store sells groceries and pet supplies, health and beauty items, crafts and school supplies, home repair tools and products, electronics, furniture for the home and yard, health and beauty supplies and has an in-store pharmacy, among many other products. However, the perspective of Sam Walton might be slightly different. Sam Walton might feel as though the goal and overall objective of Wal-Mart is to give the customer exactly what they want. As Walton said, "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point-of-view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping experience" (Walmart.com, 2012). Essentially, Wal-mart could argue that aside from selling home/life goods in a one stop shopping environment, they also provide a pleasant shopping experience for the customer.
Aside from being open for business in all fifty states, Wal-Mart operates in 27 other countries such as close neighbors like Canada and Mexico to slightly further away neighbors like the United Kingdom, Argentina, Brazil, Chile and El Salvador, to distant areas like India, Japan, and South Africa.
4 P's Marketing Mix: Product
Wal-Mart's use of product in their marketing mix is very precise in the sense that they have everything: they are able to offer and sell the customer nearly everything that he or she might need. Some might argue that their...
S., and its culture, therefore, borrows heavily from the American culture, which is well-known for uncertainty avoidance (Reiche & Harzing, 2009). Expatriate's Language and Culture Preparedness: the success of any international assignment depends upon the employees' ability to interact and work together efficiently towards a common goal. The Chinese, for instance, interact and would be more willing to work with one of their own because of the cultural belief that they
Further, under this segment are a number of financial products ranging from bill payments to wire transfers and money orders. On the other hand, the company's international segment has in its fold online retail as well as a number of discount and retail store formats. The company's Sam's Club segment has in place private-label items as well as other merchandise categorized as either soft goods or hard goods. Further,
Wal-Mart and Employee Rights Labor cost is always considered as the main issue, mostly in case of employees' unionization at Wal-Mart. This was noticed when Wal-Mart showed a remarkable earning at the rate of 44% per annum for its labor working on hourly basis. Another point which brought this issue ahead was when the sales clerk of Wal-Mart in 2001 earned wages below Federal Poverty Scale. According to an issue of
Wal-Mart Delivery Time Cycle The author of this report is asked to speak to Wal-Mart and their delivery time cycle performance vis-a-vis its benefit to Wal-Mart and how it allows Wal-Mart to remain so dominant in the retail sector. Indeed, there are other big-box stores that closely or loosely match what Wal-Marts sells including Kroger, K-Mart/Sears, Target, and so forth. However, in its half-century or so of existence, Wal-Mart has become
However, one of the many ways Wal-Mart has been able to cut costs is by not having large stores of items in back rooms at each of their stores. Instead, the organization has used technology to remain customer focused. By innovating the use of sharing sales data, via computer, with their major suppliers, Wal-Mart has been able to keep key items in stock, without having to stockpile them. When an
The retailer has the same business strategy of low prices in every country it operates and its marketing activity supports this strategy. Basically, the company has a global control over this function, but it is also aware of the importance of the local content for this type of activity, which is why regional managers are given freedom within limits when it comes to marketing. The logistics function is strongly connected to
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