Financial Objectives
Throughout the few recent years, the Ford Company has ended fiscal years with negative profits. Despite this however, they remain strong and able to finance their operations without endangering organizational stability. Nonetheless, the past profits are not able to sustain long periods of time of losses. In this order of ideas then, the financial objectives of the managerial team at Ford can be summarized as follows:
"Finance our plan and improve our balance sheet" (Ford Motor Company 2008 Annual Report)
Increase sales to generate more revenues
Increase investments with the aim of generating sustainable revenues, not only in terms of actual revenues, but also in terms of prestige and position within the market
6. Target Markets
As it has been mentioned before, modifications have occurred in the way Ford segments its customer base. Once appealing to wealthy individuals who wanted to make a socio-economic statement, the marketing team at the modern Ford is now striving to offer its products to selected and specific target markets. The small size and fuel efficient engine cars are for instance addressed to individuals with environmental concerns. The large cars and trucks are specifically addressed to those who need them for work.
7. Positioning
Throughout the previous decades, Ford has positioned itself as the ultimate manufacturer of large and luxurious vehicles. This positioning strategy was successful in approaching the wealthy individuals, who wanted to purchase Ford vehicles in order to make a socio-economic statement. Also, the endeavor was appropriate in the times when the upkeeping of the vehicles was less costly. As international tensions amounted (mostly in the Middle East and its relationship with the United States), as the...
Ford Motor Introduction of the company - Ford Ford Motor Business began in 1903 by Henry Ford and it has constantly remained within family group possession ever since that period. The business created and applied assembly line manufacturing from the launch of the Model T. In the year 1909, and created planes and automobiles for U.S. Allies in The Second World War. Ford has worked globally since 1904, in the event it
Ford Case Strategic Case Study: Ford Motors Company Overview Ford Motors is one of the oldest and largest auto manufacturers in the world, and despite being enormously hard-hit by the economic downturn of the recent past the company has returned to profitability and has been successful in redefining its strategy and realigning its resources to achieve its strategic ends (Ford, 2012; Hoover, 2012; Reuters, 2012). With internationally-based sourcing, manufacturing, distribution, and sales operations,
The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' program, auto sales have slumped again. Many competitors saw sales fall dramatically in the wake of that program. Ford, however, did not suffer as much. While two of its most popular models,
Ford Motor Company was the only one of America's Big Three automakers to turn down government assistance in 2009. The company wanted to maintain its independence, and believed that the strategies that were in place were going to be sufficient to bring about the financial recovery of the firm. In the past couple of years, the company has revamped its product line, cut its expenses, and sought to take advantage
All of our manufacturing facilities and major suppliers' facilities have attained third-party certification to the standard" (Environment, 2008, p. 2). The company is also actively engaged in ongoing improvements in the environmental performance of its facilities. For example, the company reports that it has reduced global energy use by 27% and global water use by 25% compared to 2000 levels (Environment). The company reports that it seeks to improve
(Ford Motor Company: eRoom enables Ford to drive into new technology) II. Marketing Strategies: Target Market: Target Market 1 This market consists of institutional sales with large manufacturers or independent manufacturing divisions of corporations having a huge network of broker, dealer or distributor network. For these categories the ideal vehicle suited will be the sports wagon and minivans. Only last January, the managers publicized the Ford Fairline concept at the Detroit Auto
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now