Ford Case
Strategic Case Study: Ford Motors
Company Overview
Ford Motors is one of the oldest and largest auto manufacturers in the world, and despite being enormously hard-hit by the economic downturn of the recent past the company has returned to profitability and has been successful in redefining its strategy and realigning its resources to achieve its strategic ends (Ford, 2012; Hoover, 2012; Reuters, 2012). With internationally-based sourcing, manufacturing, distribution, and sales operations, the company is also quite large in terms of geographic spread, which comes with advantages and disadvantages (Ford, 2012; Reuters, 2012). The following pages present a brief overview of the company's current strategy in the light of the recent near-collapse of the company and its climb to profitability, and also gives a summary of a strategy the company could possibly pursue to further solidify its position and increase profitability.
Existing Objectives and Strategies
Many companies underwent serious changes in both their perspectives and their strategies and operations as a result of the economic crisis precipitated by the collapse of the U.S. financial sector, but the U.S. auto industry was one of the hardest hit (Hoovers, 2012). The U.S. auto industry had already suffered relative to Japanese and other foreign competition, yet the availability of capital led to a culture of simply being big -- in cars and in company strategy (Ford, 2012; Hoovers, 2012). The current era has seen a dramatic shift in that strategy, as demonstrated by certain of Ford's recent actions and overall outlook.
Whereas multiple brands and more diverse car lines used to define the company...
Ford Motor Company Case Study of Ford Motor Company History, Development and Growth Ford Motor Company has been a vital American automaker since its incorporation in 1902. The car maker was started at that time by Henry Ford and has continued with some member of the family on the board of directors since that time. The company began selling individually manufactured vehicles, but moved to an innovation devised by the founder soon after.
Ford Motor Company Business and corporate governance plan for Ford Motor Company Key components for corporate governance plans Ethics Business Goals Strategic Management Organization Reporting Current issues for Ford Motor Company in corporate governance plan Shortage of Parts from OEM Suppliers Company Structure Corporate Responsibility Committee Marketing Committee Define the current need for a governance plan Ethical business Approach Business Objectives Role of Stake Holders Structured Decision making Process Share Holder's Concerns Accountability and Transparency Development of corporate governance plan Corporate Code of Conduct Audit and Risk Committee Remuneration Committee Nomination Committee Performance evaluation Risk Management Shareholder's
Ford Motor Company's Current Market Position Company Overview Quality Issues at Ford Motor Company Human Resources Role Strengths Weaknesses Opportunities Threats Financial Impact of Recalls on Ford Motor Company The Ford Motor Company was founded by Henry Ford in 1903 who along with 11 other investors signed the article of incorporation for the organization. Since then, the Ford name has experienced tremendous growth and has been awarded with substantial significance in the automotive industry. It is one of the
Ford Motor Company Alan Mulally has transformed Ford Motor Company from a firm that only a few short years ago was floundering in an industry-wide morass of mismanagement, inefficiencies and no sense of direction. Since assuming the helm at Ford he has devised a plan that identifies specific, communicated goals for both management and labor that ensures that the transformation from the brink of insolvency to profitability not only takes place,
Those five steps are: Analyze the Situation and ask the following questions: Are we making any major changes in our business process? How do those changes impact our employees job functions? What information and training will our employees need to continue being successful in their jobs? How will our employees best accept and integrate this information and training? How do our employees learn? How can we get this information and training to our employees? Are there any
In October they are forced to half dividend. On the 17th October Ford posts its first consecutive quarterly loss in a decade. (BBC News Ford chief Jacques Nasser ousted). Though overwhelmed by the situation Bill Ford does his best to improve their financial situation and succeeds for a short while. But Ford's true "revitalization" would only be brought about by the CEO who came after Bill Ford, Alan Mulally (who
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