Additionally, as the economic crisis hit the company, the efforts to sustaining the development of communities have also decreased.
Ford customers
The customers have generally represented the centerfold of the Ford Motor strategy in the meaning that the company strived to satisfy their needs and provide them with the products and services they desired. This statement seemed however more applicable with the past, rather than today. Ford understood the Americans' need for large, safe and reliable automobiles, which not only served the mobility needs, but also made an international as well as social statement. And Ford was perfect at satisfying these needs. However, as change affected the international context, the automobile manufacturer proved unable to change its approach. The customers were being harshly impacted by the soaring prices of oil and were also becoming more environmentally responsible consumers. This basically meant that they no longer required the traditional large size vehicles, but preferred smaller size and fuel efficient vehicles. As Ford was not able to deliver on this need, the American buyers turned to the Japanese manufacturers.
Ford suppliers
Not only in terms of suppliers, but also relative to other categories of business partners, Ford promotes diversity and equal rights. Their commitment has been recognized by Diversity Incorporated, which placed Ford on the 28th position of their annual Top 50 Companies for Diversity list (Ford Motor Website). The company takes one step forward in supporting the technological development of its purveyors. Their efforts...
The company makes sustained investments in the technologies it uses and incorporates to improve the final quality of the products, but also in the complementary service it offers, such as financial assistance or vehicle maintenance (The Ford Motor Company Website, 2009). The Communities as Stakeholders It is generally accepted than any economic agent will place a reduced emphasis on the role of communities as stakeholders, than on that of consumers. While
Ford Pinto -- Case Analysis On August 10, 1978 a group composed of three young women, two were eighteen and one was sixteen, were the subject of a rear end automobile accident by another vehicle while driving in a 1973 Ford Pinto (Epstein, 1980). The car was engulfed in flames due to an explosion in the gas tank of the car and the three young women lost their lives in a
Ford Company has collaborated with many firms, but the most important three alliances have proven to be Percepta - a partnership with Tele Tech -, UPS Supply Chain Solutions and NewView -formerly e-Steel -. Still, the company's mission has many times proven to be difficult, especially because it has to face 22 competitors, the most important ones being DaimlerChrysler, General Motors and Toyota.Even though, the management staff has chosen to
FORD Case Study Discussion & Executive Summary Objectives Identify ethical problems faced managers. Apply steps ethical moral decision-making address management issues. Use ethical perspectives make management decisions. Ford Pinto case study discussion & executive summary Managers must continually balance their own, personal sense of ethics with the need to render a company profitable. In the case of Ford, the pressure to create an affordable car resulted in the company making unethical decisions that
Ford Pinto What happened to the Ford Pinto? Ford Motor Company had intended to compete with other automobiles on the market that were smaller and used less gas. But something went terribly wrong along the way. This paper explores the details that led ultimately to the demise of the Ford Pinto -- and to the deaths and injuries of innocent consumers. Why was the Pinto developed in the first place? Ford Motor
Ford Motor Company Analysis Ford's History, Development and Growth As Ford Motor Company itself proudly declares, "The dream became a business." The inception of Ford is one of the critical steps in the industrialization of America and the West in general. According to Ford's public relations department, "Ford Motor Company entered the business world on June 16, 1903, when Henry Ford and 11 business associates signed the company's articles of incorporation. With
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