Retail Environment and the Merchandising Techniques
Foot Locker, Inc. is one of the leading companies in the global retail environment for sports apparel and accessories. The company has remained profitable across nearly all its operations and expanded into different countries worldwide. Actually, through its global expansion initiatives, Foot Locker currently owns and/or manages several subsidiaries in different countries such as Australia and New Zealand. One of the key factors that have contributed to the success and profitability of Foot Locker throughout the years is the establishment of a suitable retail environment and the merchandising techniques. This environment and techniques have been utilized to encourage consumer buying, which has in turn contributed to increased profitability and growth.
Displays, Aisles, and Merchandise
One of the crucial aspects of Foot Locker's retail environment and merchandising techniques is the arrangement of displays, aisles, and merchandise. The store has clean display cases, shelves, and aisles that make it easy for customers to identify the shoe products they are looking for. The store utilizes a loop floor plan, which provides adequate spaces in the aisles and enable suitable display of the shoe products. The use of a loop floor plan has also enabled the shoe store to maximize wall display space as customers are exposed to the merchandise along a set pathway. This Foot Locker shoe store displays different merchandise in different segments/places for easy access by customers.
Use of Signage
The Foot Locker shoe store utilizes signage to help customers identify their desired merchandise easily. The store utilizes interactive digital signage through which shoppers can easily identify the location of the specific shoe apparels they are looking for. In addition, the interactive digital signage enables shoppers to design and tailor-make some apparels while in the store. Actually, the digital signage enables shoppers to choose different colors for different segments of the shoe, select from a variety of materials, and even customize writing on the shoes. Through the 32-inch...
The use of RFID in this industry also has been more tactical and focused on the scanning and inventory management systems as opposed to automating an entire supply chain and creating auditabiluity and therefore increasing performance of the entire chain. This is one of the shortcomings of how the industry is shortchanging itself in terms of technology adoption. In addition, the majority of spending in this industry is going
Foot Locker Company Evaluation Foot Locker is one of the global leaders in the athletic footwear, apparel and multichannel retailing market., with 3,500 stores globally operating in 21 countries. The company operates retail outlets across a variety of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction and CCS. As of this writing the company employs just over 38,007 employees with the majority being part-time (approximately 25,000)
IntroductionFounded in 1988, Foot Locker is a sporting good apparel retailer with operations in over 28 countries. Its primary products consist of shoes, clothing, and accessories. It has over 3000 store locations primarily located in malls and other shopping centers, concentrated heavily within the United States. Over 70% of the company�s sales are from Nike, but it does sell other competing brands such as Adidas and Reebok.The company operates in
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Footlocker, OZ: Strategic Macro Analysis Foot Locker, Inc. is a New York headquartered sports product company with strong market presence in Australia. The leading resource for athletic shoes and apparel, with 4000 speciality stores in more than twenty countries across the globe in North America and Europe, as well as Australia and New Zealand, the company is well recognized by the globetrotting Australian consumer republic which finds trusted synchronicity in price point
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