This will allow the company to be able to identify a core audience they can market the product to and what specific actions should be taken, to reach out to this group of consumers.
What sources of survey error are most likely to occur in a study of this type?
The biggest errors that the surveys will encounter are: having to small of a sample and over looking information that is important to key demographics. The situation surrounding the size of the sample is problematic, because you will never fully know the exact views of the product, for all of the different demographics of fisherman. That being said, to mitigate these effects, the survey size would be sent out to a large enough group, that they should be able to account for this issue.
The demographic information is significant because, it will tell you what specific factors are most important to a particular group of people. For example, a professional fisherman may have different likes and dislikes about the product in comparison with someone who is participating in the sport as a hobby. Then, you have the underlying levels of strength and the age / ethnic group of the person. These different areas would be covered in the first portion of the survey and would be optional. If this information is not addressed, it will cause the findings of surveys to be general, which will not help the company address its marketing issues. As a result, any kind of survey that is conducted must be able to take these different variables into account, to ensure accuracy.
What means should be used to obtain a high response rate?
A tactic that could be used to ensure a high response rate is to offer, survey respondents that chance to win one of several different Royal Bees, for participating in the completed survey. At the same time, the company could also provide all respondents with a discount coupon of 25% off the purchase of the Royal Bee. These various tactics would work effectively, because they are offering all survey respondents, a discount in...
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