The company can combat this particular factor by providing widespread marketing of its product and information to the consumer about why it is better than the other products on the market.
Below is a diagram of the five forces and how they are interlinked. It also illustrates how they are all linked to the center factor which is the competition in the industry rivalry. http://en.wikipedia.org/wiki/Porter_5_forces_analysis
CONCLUSION
The Solar Bird Feeder Company must create an analysis of the market and industry if it wants to remain competitive and viable in the growing bird...
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