The hiring of constructors to create the physical separation of the beauty parlor and the fitness studio, as well as the separate entrance to the fitness salon.
2. The hiring of constructors to also enlarge the locker rooms and install shower cabins. This effort is expected to be increased for the fitness salon due to the costs it implies in light of the resource limitations of the small size agent. Nevertheless, it represents a suitable long-term success that would not only generate customer satisfaction, but would also support the company in enhancing its competitive position. At this stage, it is necessary to improve the competitive position in expectation of additional players penetrating the local market and raising new challenges (Pickford, 2002).
3. The expansion of the schedule at Ella Fitness Studio to allow access of customers to fitness services before 6 PM. This feature would best apply to mothers in the neighborhood, as well as other categories of the population which do not work in traditional 9 to 5 schedules. Still, in order to maintain profitability and efficiency, a stewardship principle would be employed. This specifically refers to the scheduling of the fitness sessions (Zomba, Pilates or aerobics) based on the expressed demands of the customers; the measure would support better planning and superior resource allocation through the need for a trainer on clear and pre-established bases. Additionally, the fitness studio would also open the facility outside its current hours to customers who wish to work on the fitness machines and do not need a personal trainer.
4. The education of the staff and the customers to call ahead of coming in order to schedule their fitness program and be informed if there are adequate conditions to their workout, specifically if there is sufficient room for the fitness activities to be developed in safe and comfortable conditions for all participants. This strategy helps create superior planning skills and support operational efficiency and customer satisfaction.
5. Last, the final recommendation is to hire a new trainer at the Ella Fitness Studio who would better alternate the shifts with the other two trainers. The trainers would as such work full time schedules and would provide the support as necessary.
All in all, the suggested strategies generated...
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