Verified Document

Firms' Comparative Analysis In The Preparation Of Research Paper

¶ … Firms' Comparative Analysis In the preparation of the comparative analysis research, I will focus my research on the Virgin Atlantic Airways Limited and Kenya Airways. The Virgin Atlantic is a British airline company, owned by Sir Richard Branson and its headquarters being in England (Balmforth, 2009). Similarly, the Kenya Airways Limited is a Kenyan Airline, founded after the termination of the East African Airway. The firm belongs to the Kenyan Government. The airlines headquarters are at Embakasi in Nairobi (Oyieke, 2009).

Comparative analysis / similar problems affecting the of the firms

Comparing the two Airlines, I can analyze that they both face same challenges on a daily basis as they conduct their business. In a situation where the business has few or fewer customers, problems are bound to arise. Comparing the two Airlines in terms of customers and the business, there is evident that both face similar challenges. The Virgin Atlantic seems to face long and short damages in the customer service (Balmforth, 2009). This factor affects the airline company when it comes to customer handling and business as a whole. The Kenya Airways face almost the same problem when it comes to customer handling and the business. The company faces its own problems concerning the customer care management. Complains from the customers are unimpressive. Issues ranging from missed flights to unfriendly schedules are common. The Aviation report...

This is an expensive adventure especially when it comes to a low season where the customers are few. This affects both the Virgin Atlantic and the Kenya Airways. Both cooperates tend to experience low business during certain periods.
During a business, monetary is the key issue. International flights like the Kenya Airways and Virgin Atlantic, deal with international passengers hence the exchange rates of the monetary systems is an issue. The Virgin Atlantic and the Kenya Airways faces similar challenges in the event of exchanging rates between the firm and its clients. In Kenya and Britain, the Euro and the dollar vary thus rising and falling depending with the economy; this makes severe adjustments in the airline sector and can sometime hinder the travels (Oyieke, 2009).

In 2008, there was a global increase in the prices of oil making the cost of air flight rise sharply. The cost of oil rose from $60 per barrel to $140 in an extremely short period. This affected both the Virgin Atlantic and the Kenya Airways because the problem was global. In Kenya, there were oil shortages (Oyieke, 2009). Although, the oil prices reduced the effect of the period is still felt in some quarters. Competition is a common thing in every business in that it can provide a healthy business or entirely damages the business. The two airlines usually experience competition…

Sources used in this document:
Reference

Balmforth, J. (2009). Virgin Atlantic. Hersham: Midland.

Oyieke, S. (2009). Kenya Airways: A case study of privatization. Nairobi: African Economic Research Consortium.

Shaw, S. (2009). Airline marketing and management. Aldershot: Ashgate.
Cite this Document:
Copy Bibliography Citation

Related Documents

Large Firm and Small Firm on Several
Words: 3026 Length: 10 Document Type: Term Paper

large firm and small firm on several characteristics. A small firm usually consists of 50 to 200 employees, while a large firm can be considered consisting of more than 1000 employees. The firms with employees consisting of 200 to 1000 can be considered mid sized. For the research, I was able to find two firms: one large public sector firm, which deals with delinquency & crimes, referred to as

Work Disability in Small Firms Work Disability
Words: 1740 Length: 6 Document Type: Dissertation or Thesis complete

Work Disability in Small Firms Work Disability Thesis Proposal Is There a Problem? What is the Contribution? Livermore, Whalen, Prenovitz, Aggarwal and Bardos (2011) explain how the connection between disability, work productivity and income benefits the whole society by reducing reliance on tax-funded support programs (p. 1). All of us have an interest in ensuring the most productivity from all workers, if stable employment for workers with disabilities frees up resources for other

Global Cultural Analysis Nigeria
Words: 5263 Length: 16 Document Type: Term Paper

Global Business Cultural Analysis Nigeria Nigerian History Synopsis of Nigerian government Nigerian monarchy to presidential system The evolution of Nigeria from British control to a civilian democratic government Nigerian major commodities Oil Food The major elements and dimensions of culture in Nigeria Cultural dimensions Individualism Power distance Masculinity Uncertainty Model of culture Universalism or Particularize How is the integration of elements and dimensions that Nigerians doing business in the country? The effects of governments on the prospects for its business around the world How the elements and dimensions compared

Thematic Analysis of Security Issues
Words: 20201 Length: 78 Document Type: Dissertation

Security Study Travel and tourism are major industries in European countries such as Greece. The hotel industry is dedicated to making the accommodations for their patrons as enjoyable as possible. This means ensuring that hotel guests, visitors, and staff have a safe and secure environment. It is for this reason that many of the larger hotel chains have their own private security personnel who are entrusted to maintain the safety of

Analysis: American Airlines
Words: 2682 Length: 8 Document Type: Essay

American Airlines: Analysis and Discussion American Airlines History (adopted from American Airlines, 2011) American Airlines was formed in 1934 through the consolidated act of American Airways Inc. And several airline subsidiaries that had been acquired by the Aviation Corporation between 1929 and 1930. Cyrus Smith Rowlett was elected president -- a position he held until his appointment as U.S. Secretary of Commerce in 1968. By 1940, American had become the leading domestic carrier

Comparing Leasing Vs. Purchasing Computer Equipment
Words: 3453 Length: 10 Document Type: Term Paper

LEASING vs. PURCHASING COMPUTER EQUIPMENT? Leasing and Purchasing Computer Equipment Scope Considerations for Lease Option 7-9 Advantages of Financial Leasing 9-12 GE Transportation plans to replace their computer equipment for the Human Resources and recruitment department having roughly 100 employees. This paper is based on researching what is the most economical way for the employer, GE, to outfit its office with computer. In this paper the pros and cons both of buying new equipment

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now