Financial Research Report
This is a review of Caterpillar, Inc.. The report is broken down into three sections -- company overview, ratio analysis (which includes a trend analysis), stock price analysis -- that are designed to give a thorough overview of the complete company.
Company Overview
Caterpillar is one of the best known name brands, around the world for its manufacture of heavy machinery made, primarily, for the construction industry. The company began operations in 1925 under the name Caterpillar after a merger was formed between Holt Manufacturing and C.L. Best Tractor (USSEC, 2011). The company has set the standard in its industry becoming the largest manufacturer of hauling machines in the world.
Caterpillar operates primarily as a manufacturer of heavy equipment, but, with the realization that they needed to be able to finance purchases of their products and help maintain them, the company has also diverged into financial services and insurance. Caterpillar just recently began a program that they have called Vision 2020 which looks at what the company is right now, who they would like to become and how they can get there. The primary objectives of the plan are geared toward: "Delivering superior results [to shareholders]; Developing the best team of people; and, Becoming the global leader everywhere we do business" (Caterpillar, 2011a). This vision is the driving force behind the company and its operations.
The offices that Caterpillar maintains are of three primary types. First, the company has its major manufacturing centers scattered around the world so that they will be "close to buyers" (Caterpillar, 2011a). The second types of facilities that Caterpillar maintains are distribution centers that are set up in regional areas around the world. The company also has dealers that specifically sell its products. These dealers many times operate directly from either manufacturing or distribution facilities, but Caterpillar has also chosen to work some areas with just a dealership that has no product, but does have the ability to work with buyers in purchasing or leasing Caterpillar equipment. The facilities are maintained in 180 different countries and 500 locations throughout the world (Caterpillar, 2011a).
The company has always been a manufacturer of heavy equipment, but since it has gotten involved in financing and insurance for those products, Caterpillar has entered new markets. The goal is to become a company that allows customers to shop in one place for all of their equipment needs, but there are competitors in all of the markets that Caterpillar occupies. Most major insurance companies have a division that deals with construction equipment, so Caterpillar faces extreme competition in this arena. Its financial business competes with banks and other heavy equipment manufacturers, but Caterpillar is well poised since it is the largest manufacturer and maintains a growing $770 billion business (Caterpillar, 2011a). However, the primary market/line of business remains heavy equipment and, to some extent, smaller tractors. The main industries serviced by Caterpillar equipment is in the "agricultural, demolition & scrap, forestry, general construction, governmental/defense, heavy construction, industrial, landscaping, marine, mining, oil & gas, paving, pipeline, power generation, quarry & aggregates, and waste" (Caterpillar, 2011a).
Ratio Analysis
Trends can be difficult to spot when a company has only had a small amount of time in an industry, but since Caterpillar has been a viable company for greater than 85 years, it is easier to see what has happened with the business. However, this analysis will occur with trends over the past five years (2006-2010) only. The specific factors examined are current and fixed assets, current and long-term liabilities, owner's equity, sales revenue, EBIT, net income and the company's earnings per share.
A quick glance at a table containing all of this information shows a slight downward trend from 2006 through the end of 2008, but there was a marked decrease in all...
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