Financial Health of AT&T
With American Telephone and Telegraph Company (AT&T) becoming incorporated in 1885, this New York-based subsidiary of the American Bell Telephone Company embarked upon a mission to provide networking as its core service (2011). Shortly after the invention of the phone, AT&T built its network from New York to various eastern seaboard cities, with its major milestone in Chicago, which marked the longest line possible with existing technology. In 1899, AT&T acquired the assets of its parent company, and it soon became known as the Bell Telephone System that primarily served long distance lines and telegraph service. It remained as a monopoly until the 1984 when an agreement was reached with the U.S. Dept of justice to dismantle the system into eight companies (AT&T, 2011). Maintaining a competitive advantage in a dynamic environment become fierce and required continuous innovation, improvement and expansion in the telecommunications industry. In spite of this changing landscape, AT&T attempts restructuring through an acquisition to capture increase profitability.
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business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array
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