Thus, today, if someone asked you whether they should invest in Apple, Inc., the answer would be "yes."
Appendix a Steve Jobs: CEO and Co-Founder
Steve Wozniak: Co-founder
Timothy D. Cook: COO
Peter Oppenheimer, CFO
Philip W. Schiller: SVP of Marketing
Jonathan Ive: SVP of Industrial Design
Tony Fadell: SVP of iPod
Ron Johnson: SVP of Retail
Sina Tamaddon: SVP of Applications
Bertrand Serlet: SVP of Software Engineering
Scott Forstall: Vice President of Platform Experience.
Appendix B
Mac Personal Computer System
Mac OSX and OSX server
Ipod and iTunes
IPod Hi-Fi
Quick Time
ILife, iWork
Safari
Apple Remote Desktop
Xsan
Final Cut Studio
Logic Pro
Apple TV
Aperture
Final Cut Studio
Cinema Display
Appendix C
Strengths:
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