OTC
Communication & Price
Communication
The target market will be composed of major retailers like Walmart, Target, CVS, Walgreens, as well as, regional and national grocery chain pharmacies. Each of these retailers already contains a product mix for these products that is diverse and cost competitive. Thus the company will have to work to differentiate itself in every way possible. One strategy for differentiation could be the product packaging and the container.
The products should be packaged in a way that separates them from the rest of the crowd. One idea would be to offer a more portable bottle that would fit into someone's pants or purse much easier. Usually products in this niche are packaged in a child proof bottle or in an individually wrapped sheet in which you have to peel back some kind of plastic to be able to access a single dosage. There are many versions of the OTC products and it will be virtually impossible to innovate on the products quality. However, there can be other sources of innovation such as the product packaging and the bottle portability.
The resulting packaging could serves as the competitive competency that is communicated to the retailers in the target market. The communication...
b. Persona assignment variables i. Pleasures vs. productivity index -- how much each subsegment of the Young and Wireless spent time on their wireless devices for pleasure vs. For work. ii. Key Criterion of Pleasure vs. Productivity use of the proposed tablet PC c. Ergonomic and Change Management Variables i. What are the switching costs from existing electronics products to the build-to-order tablet PC? ii. How is this defined by demographics, income levels, self-concept segmentation? d.
Target Market Research In terms of demographics, the target market consists of females, aged 18-25. These females typically live in urban areas, or aspire to do so in the future. They are middle class, able to afford clothing upwards of $150 per item. Some of the lower-end accessories that go for $15-20 will skew slightly lower on the income scale. This is deliberate -- the lower end items are aspirational in
b) Cameras. Behaviorlistic (desired benefits) is an important segmentation variable for cameras because these products have many different features and it's important to understand what the consumer really wants from the camera. Along with desired benefits, demographic segmentation (income) would be very useful to understand what the consumer can actually afford and the consumer's price sensitivity. c) Magazines. Because magazines focus on so many different topics, e.g. business, beauty, sports, travel,
target market will need a number of critical pieces of information. Some of this information will be fundamental, such as the name and address of the business, and possibly the hours, phone number, URL and email address as well. Additional information that the audience will need is about the nature of the store (what it sells) and the nature of the product (handmade, local). There will be some personal selling
Marketing The demographics of Apple's target market are generally educated and well-employed, because their products are priced at a premium. Usually between 20-40 years of age, with a degree or a student working towards a degree. The target market is typically a professional, working in an office. The target market is more often urban, or possibly in a wealthier suburb. The Macbook Pro-is a high end computer and there are many
6Marketing PlanTarget MarketFresh Dog Treats\\\' target market comprises people between the ages of 38 to 55 years. These individuals must have management jobs ranked in the mid-upper level and have an income of $95 000 and more. The group has to have a health-conscious and active mindset when it comes to caring for dogs. They should relate the dogs to children since the only difference is that they have furs,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now