Fictional Company and Branding
Effective branding means that a company is able to extend a consistent, compelling and effective image and vibe over to the entire firm and along its products. Sometimes the branding of a product will be identical to the exact branding of the entire company: sometimes a company will need to select and develop distinctive branding for all of its products. The best course of action really does depend on the product that needs to be sold.
Consider the following situation: Procter and Gamble has a particular stream-lined image of professionalism, perfection, science and cutting edge research behind their brand name. However, they still represent a range of many different kinds of brands, all of which have their own unique look, objective and ability. For example, Procter and Gamble is has both Head and Shoulders along with Dolce Gabbana as products and brands that they represent and produce. Head and Shoulders is essentially a lower-level, affordable brand of shampoo and related products meant for lower-middle class and middle class customers. On the other hand, Procter and Gamble also represents Dolce Gabbana, an Italian, haute-couture fashion house which has been around for almost one-hundred years. This product is portrayed in a manner which is strikingly different: this brand is conveyed with a sense of elitism, high quality and an inherent sense of luxury.
Thus, companies often have to work hard to develop and extend a different brand image to their range of different products and goods. However, this is not always the case, for some companies, their one company image is extended like a large umbrella over all their brands. The Kellogg's Company is a clear example of this: all of their products have the same image and brand-recognition of healthy, tasty, affordable nutritional products which are available for the whole...
Logo I created a fictional company named: Plus Square (+2). This company a producer biodegradable disposable dishware, innovating advance product create inside materials seeds plants (trees, vegetables, flowers, ) order reforest generate oxygen nature? reintegration a short-term environment. Plus to the Square The modern day community faces countless challenges, including the growing threat of global warming, the forces of globalization which generate social, cultural, technological or other challenges, but also the continuous
Marketing Plan Company description Royal line clothing was founded five years ago by tow Entrepreneurs, Nick Neumann and peter Jefferson. Nick is a holder of an undergraduate degree in marketing and has worked for a long period in the retail clothing industry. Jefferson on the other hand owned an adventure business but ended up selling this business to a person they were partnering with. Jefferson and Nick have been good friends from
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The content language adopted for white collar workers will be a simple, plain one as the goal is for the message to be understood best and used by the employees in their interaction with the customers. In global communication campaigns, the language will be the same for white and blue collar workers and therefore a simple and plain one for everyone. In specific communications, the language can increase in complexity
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The company tried breakfast food with little success, and failed at branching out into music as well. Overall, there is little evidence that Starbucks can be anything other than a coffee company. Despite the weaknesses, there are a number of great opportunities in the market. The best is the opportunity that Starbucks is already pursuing in emerging markets. There is a strong focus on Asia and the Middle East. The
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