In addition, Fiat today is struggling with the made-to-customer order performance levels, with 90% of cars delivered in six weeks and 100% of cars delivered in eight weeks. While having slightly better performance with made-to-deliver manufacturing workflows, Fiat is at a significant competitive disadvantage relative to its European and global competitors. The made-to-customer and made-to-dealer processes need significant revamping if any new logistics system is to be successful.
Third, the proliferation of new products throughout Fiat's division needs to be carefully planned for from a logistics standpoint if any system implementation is to be successful. As the case study states, Fiat has designed 18 new models which includes coverage of additional market segments such as mini-vans and sports cars, in addition to launching 20 new major projects. All of these major initiatives taken together is going to lead to massive amounts of confusion in the event Fiat does not prioritize them. After prioritizing them, Fiat must take into account the logistics system and process integration points into each of these strategic initiatives and design any new logistics system accordingly.
Finally the new logistics system needs to first concentrate on re-defining processes throughout the manufacturing supply chain first, then address the logistics with channel partners including dealers. As the case study states, any logistics system should not require intensive it support, as this organization is already deluged with requests according to the case study. This translates into the need for any proposed logistics system to have a highly process-centric approach developed first. Only by isolating which logistics processes, both from a supply chain and reseller standpoint, can Fiat hope to be successful.
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