Rumors can be detrimental to any organization. There are four kinds of grapevine rumors that often lead to unnecessary gossip in any group setting. The first one is wish fulfillment and in this type of grapevine rumor, there is an identification of the hopes and wishes of the organization or company's employees. The second kind is bogey rumors. This second kind of rumor exaggerates the concerns and fears of employees.
The third is the wedge-drivers. These rumors are damaging, aggressive, and unfriendly; splitting and dissolving groups/allegiances. The last rumor is home-stretchers and these are based on anticipation of announcements or decisions. They serve the purpose of filling the gap in times of confusion or ambiguity.
Research provides a figure for grapevine information accuracy and places it at an estimated 80% (Papa, Daniels, Spiker, & Daniels, 2008). This is because the basis of such rumors starts with a personal account that has some honest information in it, that is then interpreted differently as each person hears it. The reason why rumors like the grapevine spread is easy. Humans are essentially social creatures and must talk to each other in order to bond. In fact, gossiping is known to raise self-esteem through feeling a sense of accomplishment by being the first to get information as well as feeling good from the interest gossip generates.
Interestingly, gossip is often not shared with people from different levels. This is because gossip places the two parties on equal footing. This could be one way to curb the grapevine. Grapevines rumors must be lessened as they can occur as often as once a week (Papa, Daniels, Spiker, & Daniels, 2008). They reduce productivity levels, and create disorder among those in the organization. Rumors created externally can hurt the public brand and image of a company/organization.
Rumors tend to reach their highest peak during mergers and acquisitions with many rumors lending to topic such as dissatisfaction with management and job duties. Rumors concerning job security and layoffs can also surface, generating additional instability. To increase stability and decrease grapevine activity, communication is integral. By planning to keep everyone informed of any changes, any new experiences or processes, this will help minimize grapevine rumors. This should be done through face-to-face meetings. However, if this is not a possibility, at least emails can help along with potential Skype or phone meetings.
Putting in place an early warning system may also help keep rumors to a minimum. Having pre-selected people look for gossip and then identifying its source can help diminish grapevine activity. In the same breath, a rumor hotline may be used to allow people...
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