McDonalds
Industry Life Cycle
The typical industry life cycle is a metaphor that describes how an industry grows and theoretically where it ends up (Inc., 2015). The beginning of the life cycle for the franchised fast food model basically started with McDonald's in the early 1960s, and quickly entered into a rapid growth phase. McDonalds followed this phase of the life cycle around the world, over a period of decades, to become the most dominant player in the fast food business not just domestically but globally as well. In general, McDonalds was a pioneer of the industry in many foreign markets. As an industry exits the growth stage and enters into the maturity stage, its growth rate flattens (Inc., 2015), and this is something that can be seen today with the McDonalds revenue chart (MSN Moneycentral, 2015). There is no real growth in the industry for McDonalds, because it has saturated its existing markets and there are few new market growth opportunities.
The maturity stage of the industry life cycle is characterized by fewer, larger firms. They will tend to be cash cows, earning substantial profits during this stage despite not having much growth (NetMBA, 2015). This stage can last for years. There will still be new entrants at this stage, but often they will only be able to win a little bit of share from established players. In fast food, the share held by McDonalds has generally been difficult...
" A study asked the public which attributes were the most important for a fast-food chain; among the respondents, cleanliness ranked first, followed by the wish to have hot food actually served hot. "The idea that fast food should be juicy (not dried out) placed eleventh on the list" (Gershman, 1990, p. 176). According to this author, Wendy's took two of its product attributes, hot and juicy, and based their
"While a handful of workers manage to rise up the corporate ladder, the vast majority lack full-time employment, receive no benefits, learn few skills" (Schlosser 6). The companies actually receive tax credits for hiring low-income workers although "in 1996 an investigation by the U.S. Department of Labor concluded that 92% of these workers would have been hired by the companies anyway" (Schlosser 72). "While the real value of the wages
This is the construction Schlosser follows in this chapter. Schlosser's style and progression in this chapter both builds and strengthens his argument in several ways. The picture plays on typical views of families while also detailing a specific instance of the problems that occur in the slaughterhouse and meat packing world. The passage that follows does the same thing, at first noting that nothing seems especially amiss, but then notes
The Surgeon General produces estimates, such as the rising costs of healthcare due to obesity related illnesses. Congress issues law and regulation aimed at the safety and fairness in society. FDA has interests in the safety and protection of consumer products. Economist also issue reports, such as studying the Body Mass Index (BMI) and determining that obesity is caused by higher caloric intake, lower work activity, technological change reducing
Creativity Challenge for Fast Foods: Fast food is a concept whose origin can be traced back to the beginning of the 19th Century in reaction to the growing demands for food. Since then, the concept has developed to an extent that the modern society heavily relies on fast foods. Fast foods are well described through the term itself, which means that they are foods that can be cooked fast. The process
Many tourists have their picture taken in front of the McDonald's sign or with the Ronald McDonald statue outside the restaurant to document their contact with an exotic culture. " (1999) 5) Location, location, location - Over a period-of-time, Kwan's study notes that "...as the number of fast food outlets increased, the reasons why people go to fast food places changed. All the interviewees who have become accustomed to the
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