Fast Food Business
Advisory for Fast Food Business and Takeaway
Here, we will give a brief intro on fast food business, explain what it is and its pros and cons. We will also look at some facts surrounding fast foods just to give an amateur reader the idea of the whole business. "The Fast Food is the type of food which is fast (in avail), more convenient and in many cases inexpensive." (Harvey, 2004, p. 144) It can be bought from any place which sells foods or different kinds of snacks such as in different kinds of restaurants, stores or even the vending machines. It is made very popular mainly because of its cheap price, like in less than five dollars a person can get its desired filling meal. "It is also considered to be cheap because it is made out of less expensive ingredients like meat which is of high in fat or cholesterol instead of the much healthy lean meat." (Ann, 2000, p. 133).
However, it should not be considered as 'Bad', it may be much greater in calories or fat but eating it once or twice in a week does not causes anyone any harm "although those individuals with heart related problems such as cholesterol, high blood pressure, obesity should not consider eating fast food on a regular basis" (Iggers, 1996, p. 224). There are different chains of fast food which are now changing their services in reply to the customers in bringing much desired and more 'health friendly' ingredients, ingredients which are low in fat, have different kinds of healthy fruits and vegetables in addition. Much of these chain restaurants are of multinational companies such as KFC, McDonalds, Subway and so on.
Here are some interesting facts about the fast food industry, on average in every month, some eight out of ten of the children in the Northern American hemisphere visit any fast food place such as KFC, Subway or any local restaurant.
The investment in this business has rose in huge proportions in the last couple of decades, in the Americas its total worth is more than one hundred and forty billion dollars. Besides the fast food available in the restaurants, there are many different types of cold drinks, coffees or other drinks. Nowadays, we can organize birthday parties or different other types of celebratory events at these restaurants which offer many different kinds of deals in the favor of the customer.
Besides the regular food and drink, there is a separate play area for children in many restaurants where the children can involve in healthy and fun exercises and can also socialize with other children present. "The total quantities of fast food services are steadily rising, in the United States more than three hundred thousand are present." (Taylor, 2004, p . 119).
"It is also considered to be a highly advertised field" (Roberts, 2001, p. 121), where roughly a person in the United States views more than ten thousand ads related to fast food in a year. This business is also considered as a huge employer (in the South American nation of Brazil, fast food industry employs the most personnel).
It is also the fact that soon after the opening of McDonalds in the Arabian Gulf region (after first Gulf War), the queues for the people (waiting in their cars) was more than 7 kilometers. Fast food companies are the biggest buyer of beef, potatoes and the second biggest buyer of chicken throughout the world. They are also one of the biggest owners of land property in the world.
However, there is a negative side to all this progress as well. Some of the criticizers of this industry say it threatens small businesses, "some even suggest that eating the hamburger meat served at these restaurants can result in Alzheimer's disease." (Oddy, 2003, p . 127).
"It can also give huge levels of insulin, which is connected with the Type 2 Diabetes" (Tinker, 1997, p. 139). Critics say because of people's habit of eating at restaurants more and more cases of diabetes are appearing (more than five hundred thousand every year). A single item like Double Whopper (burger) contains more than nine hundred calories which means that a person has to jog for more than eight kilometers in burning it off.
In this paper, we will discuss methods to start a new business in fast food industry and develop a 'Marketing mix' strategy for fast food takeaway (keeping regard of all the facts and figures explained in the introduction as well).
Fast Food Industry
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