Fashion Management: Business Plan for an Online Fashion Retail Business
Brand's philosophy
In the past, fashion has been 'all about' following someone else's style -- the style of the moment. Women have tried to fit their bodies and attitudes into what fashion magazines and stylists say they must wear. One season skirts are short; the next they are long. One season black is in; the next season brown is the rage. Our business restores the consumer into the driver's seat of fashion and allows fashion to reflect every consumer's own, personal sense of style.
Of course, in previous eras, people were able to design their own clothes and sew them, but few consumers have the time and knowledge to do that today. Our company gives women the best of both worlds: ready-made fashion designed by them, all with a point and click of the mouse. The shopper can log into our website and choose from a selection of 2-3 patterns. The shopper can select the print, color and size (approximately 2-3 colors will be offered initially but this will be expanded upon over time). They order the garment which is then custom-made to their needs and desires.
The brand's image
The brand's image is clean and minimalistic yet intensely individualistic. Consumers have the choice to craft the clothes they want, however they...
Learning Organization Analyze Concept Learning Organization, • The Organizational Conditions Suited A Managerial Intervention; • Its Implications Managing People; • Its Likelihood Success Under what conditions is it likely to be successful? The idea of a 'learning organization' has become one of the most popular concepts in managerial theory. It originated with the theorist Donald Schon, who stressed that given the mutability of the exterior environment, business organizations must likewise be responsive to
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
The AS person has often spent an inordinate amount of time fixated on one particular (often peculiar) topic, and when that person is in a social environment, he or she tends to ramble on about the topic and that one-sided rambling is more important to that AS person than any other activity in a social setting, Woodbury-Smith writes on page 4. According to Woodbury-Smith, as the AS person gets older,
All of these together constitute the full relationship, and it is confusing and contradictory" (1998, 3). The cast of public characters included U.S. diplomats, Navy and Marine officers, and congressmen. Private citizens, including bankers, journalists, lobbyists, and businessmen, rounded out the ensemble. All these groups interacted to influence U.S. relations with Trujillo, although rarely in a consolidated fashion. While the Dominican Republic became a difficult place to do business,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now