Fashion Management: Business Plan for an Online Fashion Retail Business
Brand's philosophy
In the past, fashion has been 'all about' following someone else's style -- the style of the moment. Women have tried to fit their bodies and attitudes into what fashion magazines and stylists say they must wear. One season skirts are short; the next they are long. One season black is in; the next season brown is the rage. Our business restores the consumer into the driver's seat of fashion and allows fashion to reflect every consumer's own, personal sense of style.
Of course, in previous eras, people were able to design their own clothes and sew them, but few consumers have the time and knowledge to do that today. Our company gives women the best of both worlds: ready-made fashion designed by them, all with a point and click of the mouse. The shopper can log into our website and choose from a selection of 2-3 patterns. The shopper can select the print, color and size (approximately 2-3 colors will be offered initially but this will be expanded upon over time). They order the garment which is then custom-made to their needs and desires.
The brand's image
The brand's image is clean and minimalistic yet intensely individualistic. Consumers have the choice to craft the clothes they want, however they...
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now