Fashion Future
What is your fashion future? Look into your "Swarovski" crystal ball and predict your fashion future in 5 years. How do you plan to make your prediction(s) come true?
In the next five years, the business of fashion will become increasingly segmented and specialized. Many consumers feel alienated by high-end fashion because they cannot embody the classical ideal of beauty -- or afford it. Because conspicuous consumption by the wealthy is relatively recession-proof, there will always be 'high end' fashion. But more affordable, edgy fashion outside of mainstream houses will begin to proliferate, particularly on the Internet. Consumers also have new concerns about the affordability of clothing, finding clothes that fit larger bodies, and also the sustainability and ethics of where and how their clothing has been produced.
As many retailers have figured out, the best way to reach a segmented market at a relatively low cost is online. Every fashionista in the business must learn how to use the Internet...
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