(Li, Curtis, McCluskey, and Wahl, 2002, paraphrased) in fact, it is reported that China along with 160 other countries have signed the 2000 Cartegena Protocol on Biosafety, stated to include a requirement for labeling of GM products.
VI. Effects of Culture on Perception of Consumers Relating to Genetically Modified Foods
The work of Finucane (2002) entitled: 'Mad Cows, Mad Corn and Mad Communities: The Role of Socio-Cultural Factors in the Perceived Risk of Genetically Modified Food" published in the Journal of the Proceedings of the Nutrition Society" states that the "rapid globalization of the world economy has increased the need for a knowledge base of relatable socio-cultural differences in perceptions, values and ways of thinking about new food technologies." (Finucane, 2002) Finucane (2002) states additionally that the awareness of the socio-cultural differences in important "because collaborative efforts to dealt with food hazards presuppose some understanding of where, how and why the viewpoints of genetically modified (GM) food are discussed, with a special focus on the unique circumstances of populations in the U.S.A., Europe, and developing countries."
Finucane goes on to relate that effective risk communication and decision making, "in any domain...depend on understanding public perceptions of risk. And understanding public perceptions of risk depends critically on understanding the socio-cultural factors involved." (2002) Understanding risks traditionally has "...often involved calls for better technical analysis and expert oversight via small centralized groups charged with creating uniformity and rationality in highly technical areas of risk management. Proponents of this approach argue that an expert group is needed to ensure regulations are based on 'sound science' and effectively reduce significant risks at reasonable costs." (2002) However, according to Finucane this approach "reflects the traditionally narrow view of risk which customarily defines risk as "the change of inquiry, damage or loss." (2002)
Social scientists are reported to have "rejected this notion of 'real' or 'objective' risk and argue instead that risk is inherently subjective" and that "risk cannot be measured 'out there' independent of our minds and cultures." (Finucane, 2002) Instead risk is stated to be a "social construct meaning different things to different individuals." (Finucane, 2002)
Finucane reports that following "several decades of psychometric research" that it has been demonstrated that "public conceptions of risk are complex and guided by qualitative features of hazards, or what could be called the 'personality' characteristics of hazards." ( 2002) Stated is that there are two primary qualitative dimensions that appear to be drivers of risk perceptions and which include:
(1) Unknown risk; and (2) Dread risk. (Finucane, 2002)
The unknown risk factor is stated to represent the extent to which a hazard is "unknown, unobservable, unfamiliar and has delayed consequences." (Finucane, 2002) the dread risk factors is stated to represent the extent to which a hazardous activity or technology is seen as dreaded, uncontrollable, fatal, not equitable, high risk to future generations, not easily reduced, involuntary and has catastrophic potential." (Finucane, 2002)
It is important to understand that the use of genetically modified foods and crops "presents several distinct benefits to developing countries." (Finucane, 2002) for example, areas that are "remote and disadvantage rural areas" and that are characterized by unsuitable soil, water, topography and labor endowments" will realize benefits from GM crops because they are less dependent on "hard-to-get hard-to-manage packages of purchased chemical inputs." (Finucane, 2002) in additional environmental benefits are realized from a reduction of the use of pesticide due to the increase in herbicide- and pest-resistant GM varieties" due to a reduction in pesticide run-off into the surface and groundwater which results in a reduction in the need for tillage. The third reason is that natural rural ecosystems "would be under less pressure from population-linked expansion of land area devoted to low-productivity crop farming and livestock grazing." (Finucane, 2002)
Finally, a benefit will be realized to the health of humans in these areas since micronutrient rich crops are made possible including rice enhanced with Vitamin a and increases in the productivity of farming will serve to boost the production of food and lower the food prices for staple foods in poor countries resulting ultimately in an increase in food consumption and an increase in non-food goods among poorer communities.
Finucane (2002) states that social trust or the "willingness to rely on the policies and decisions of agencies and their employees" has been found to be "important...
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