¶ … Theories
Two attribution theories applied to marketing include the correspondent inference theory and self-perception theory. The first applies causal attribution to determine the nature of a customer's behavior based on behavioral cues. The cues are derived from a single behavior in a particular situation. Therefore, information on its generalizability can be inferred from the behavior (Wang, 2008). Self-perception theory operates on the premise that behavioral cues emerge from both the observer and the person being observed. Two sets of causal attribution are therefore possible and can be synthesized on the basis of both sets of observations.
Other theories include the brand personality dimensions framework, which operates to compare measured brand personalities, and the hierarchy of effects models, which help marketers to determine the effect of specific advertising techniques on consumers (Marketing Journal, 2005).
Both propositions and hypotheses are statements; the content of these statements, however, differ significantly. A proposition, for example states relationships among concepts. A proposition would explain a logical link between concepts by making a statement regarding a universal connection. This connection is far too general to test empirically. An example might be the link between being friendly in a classroom and loyal, happy students. This is, however, not testable by means of empirical testing (Zikmund et al., 2013).
Hypotheses, on the other hand, make far more specific statements in a formal...
Theory-based information can help organizations to ascertain the most appropriate training and development programs for their employees. In fact, theory-based information helps human resources managers to structure training and development for specific groups of people. The most relevant theories include those that are related to learning, and those that are related to social relations and identity construction. Learning theories can be based on basic behaviorism, including patterns of reward and punishment
Feminist theory can get very political and insistent, but that can and should be tempered by a realistic understanding of what can be accomplished when people all agree to work together in order to see a positive change in the way people are treated. When people become focused on the race or gender of a person, or they become too focused on the words used without clarifying the intent of
Theory X and Theory Y Select organizational leaders analysis activity current research. Critique leader Douglas MacGregor's Theory X Theory Y Identify proper category leader assessment. Include examples situations actions reflect type leader . Theory X versus Theory Y: Apple vs. Google According to Douglas McGregor' analysis of managerial personality styles, managers fall into two basic 'types,' that of Theory X or Theory Y Theory X managers tend to exert authority through a traditional
Theory Free Market Fairness for the Free New World When choosing between theories of distributive justice, Rawls' "Justice as Fairness" and Tomasi's "Free Market Fairness," Tomasi's theory best expresses the democratic ideal of society as a system of social cooperation between free and equal persons. In the 21st century global economic landscape, a very popular and profitable trend is "going green." Going green includes making improvements to operations of organizations that promote
Theory Development Nature and Use of Theory in Academic Research Corley and Gioia (2001) call theory the, "currency of our scholarly realm" (p. 12). The authors further explain that theoretical contribution is a requirement for a manuscript to be considered for publication. It appears that all scholarly writing hinges on the theoretical worthiness of the material. Corley and Gioia defined theory as a statement of concepts and their interrelationships that together, demonstrate
I would agree with this statement, since theory and practice, when applied to each other appropriately, inform each other and cannot in fact be separated into two distinct entities. It is vitally important to use theory for informing practice, while practice would further inform theory, making the statement that a good theory is, in fact, practically true. 5. Benedict Spinoza, a post-Cartesian philosopher in the 17th century, held ideas of which many
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now